Zach Clayton
Zach Clayton
Zach Clayton is the Founder & CEO of Three Ships Media. He leads the strategic direction of the team and advises certain clients on digital media strategy. Zach is deeply engaged in developing the quantitative metrics utilized to assess client performance. He also works closely with Dr. Doug Bailey to shape the direction of the Emerging Media Research Council. Together, they study new media trends and best practices on behalf of Fortune 500 companies and national trade associations.
Background
Zach also serves as Chairman of New Media Campaigns, a technology and online marketing company based in North Carolina which he co-founded in 2006. Previously, as President of New Media Campaigns, Zach guided the company from inception through the launch of Epicenter One, a proprietary software platform for online marketing. Today, the company serves more than 400 clients across North Carolina and has released several software products, including a framework for the PHP software language and HiFi, an intuitive content management platform. Previously, Zach created advertising campaigns and managed strategic communications for corporate and political clients, including Deutsche Bank, National Infrastructure Capital Group, EchoStar Communications, Blue Cross Blue Shield Association of America, NewsCorp, and Fred Smith for Governor. He has consulted on early stage venture projects for McKinsey & Company, Harvard University, and Consert Inc. Zach has written for The Hotline, authored two books, and appeared on CNN, MSNBC, and FOX News.
Education
He holds a M.B.A. from Harvard Business School where he graduated with high distinction (Baker Scholar). Zach holds a B.A. from UNC Chapel Hill, where he was a Morehead Scholar and elected to Phi Beta Kappa.
Community
Zach was named “Tarheel of the Week” by the Raleigh News & Observer for his political and community involvement. He currently serves on the Board of Directors of Global Citizen Year, on the Board of Carolina for Kibera, on the Foundation Board at the University of North Carolina at Chapel Hill’s School of Journalism and Mass Communication, the Board of Advisors for the Broughton Capital Foundation, and on the North Carolina Leadership Council of the National Federation of Independent Business.
Recent Thought Leadership
- Harvard Business Review: A seminar on social media marketing.
- Harvard Business Review: A social media primer for corporate executives.
- MSNBC: Zach on the impact of social media and politics.
- Wall Street Journal: Zach on the predictive ability of social media and elections.
- Wall Street Journal: Zach on the power of the Facebook advertising platform
- Huffington Post Business: Zach on today’s economy and the need for marketing accountability
Connect
Call Zach at 919-576-0460 or email him at “Zach [at] ThreeShipsMedia [dot] com”.
Read Zach’s blog at www.zacharyclayton.com.
Connect with Zach on LinkedIn.
Follow Zach on Twitter.
