Our Process
Three Ships Media creates and implements innovative, customized digital marketing strategies to connect companies to their desired customers.
Value: Immerse customers in branded content at lower cost than print ads.
Engagement: Enable customers to interact with their content instead of just consuming it.
Precision: Reach specific, targeted audiences as they make purchase decisions.
STRATEGIZE (Assessment, SEO, Sentiment Mining)
- Activity: Comprehensive brand assessment and competitive analysis. Client walks through a process-driven, 60-day onboarding program. Three Ships designs, monitors Web infrastructure.
- Benefit: Company learns the competitive landscape, areas of opportunity. Three Ships learns client goals; prepares to implement tailored message.
CREATE (Custom Content Development)
- Activity: Research industry, audience interest and keyword competitiveness; submit outlines to client. Draft highly relevant, audience-focused content targeted to customers across micro-blogs, blogs and video.
- Benefit: Convey expertise and personality with real-time industry and company commentary. Enhance online resume; become a thought leader.
PROMOTE (Audience Enhancement)
- Activity: Form relationships with national editors, niche bloggers, and local, targeted media outlets. Three Ships places content on external networks, arranges interviews and features.
- Benefit: Publicize content externally, and introduce brand to new customers; build an audience community that utilizes content to inform purchases.
MEASURE (Custom Analytics)
- Activity: Compile customized tracking reports evaluating the linkage between content categories and traffic movement. Meet monthly with clients to review report, iterate on strategy.
- Benefit: Complete visibility into Three Ships Media daily activity; assess tactics and strategy to ensure long-term success and value.
