Bill George, Former Fortune 500 CEO, Case Study

In promotion of his book release for 2009′s 7 Lessons for Leading in Crisis, Harvard Professor and former Fortune 500 CEO Bill George wanted to leverage his past and current business distinctions, including his inclusion on the the boards of Exxon and Goldman Sachs, by creating a branding campaign utilizing digital media and speaking engagements. Three Ships developed and implemented a digital marketing strategy to further establish his personal brand online and to connect with his online community.

Three Ships designed and implemented a website relaunch and managed a digital marketing campaign for his book, that yielded results including:

• Increased year-over-year website traffic by 127% (an additional 30,000 visits in the first year)
• Built an engaged community of 10,000+ across social media networks
• Generated hundreds of blog articles and inbound links.