Recent Success
Strategy and Analytics
- Decreased cost per lead more than 88% for a niche automotive network through media channel optimization and a community building strategy. Based on results, client reallocated more than 50% of marketing spend from traditional to digital media.
- Developed predictive model for a business to business company that estimates return characteristics of incremental investment across all online channels.
- Shifted ad allocation of rapidly growing consumer company, leading to a 25% cost reduction in total spend with absolute number of leads and purchases increasing. Return on investment on the Three Ships Media engagement exceeded 500%.
Paid Media and Conversion
- Managing $4 million in client spending across social networks, search engines, and display advertising for a consumer client.
- Analyzed and helped client uncover their actual cost per lead, then reduced cost per lead from $1,100 to $250 for a business to business services company while achieving a 300% increase in total lead volume.
- Three Ships Media’s search engine optimization work and custom content creation generated highly qualified traffic. To date, the client projects Three Ships Media leads have generated more than a 1000% return on its Three Ships Media investment.
Earned Media
- Grew Three Ships Media client Bill George’s fan base 10,000+, in part through video, blogs, and article placements in Harvard Business Review, WSJ, and The New York Times.
- Authored and promoted an op-ed that spurred a Congressional hearing on a policy issue critical to the client’s expansion plans.
- Initiated a multi-channel campaign for a retailer to address cumulative 20% revenue decline across the trailing three years. In month two, Three Ships Media email program generated gross profit in excess of 600% Three Ships Media fees on a monthly run rate.
Case Study: Bill George
- Grew client reach by gaining over 3,000 Twitter followers in the first year alone.
- Helped in securing a writing engagement for client in one of most respected industry publications.
- Crafted website marketing strategy that resulted in 30,000+ additional visits over the first year.
Client Portfolio
Three Ships Media and the Emerging Media Research Council, our digital research and advisory firm, work with mid- to large-size companies to enhance their online customer acquisition efforts through targeted campaigns and other digital marketing efforts. Clients include leading companies across varied industries:
