The MGM Grand is rolling the dice on Twitter’s marketing advantage.
Laurie Sullivan at Media Post News reports that the Las Vegas casino is launching a 30-day Twitter campaign to curb the 25%+ year-over-year drop in room reservation rates. The “Get Rewarded for Your Sins” campaign asks participants to tweet a “sin” (subjective, of course – any degree of guilt or wrongdoing will suffice), along with the hashtag #mgmsin to then automatically be entered in a daily “free-room” drawing with winners announced via Twitter.
Logistically, this appears to be a well-structured campaign. Its roots will be on Twitter with the “sin-stream” (as I’ve just dubbed it) to be projected onto marquee buildings in the L.A. area – Staples Center, Nokia Theatre, etc. – to generate greater visibility and media buzz. And once the Twitter campaign has fully taken root, the MGM Grand will follow-up with a 30-day YouTube campaign to further bolster popularity.
Not to be outdone – I’ve a healthy and active Catholic guilt complex – I’ve professed to the Twitter confessional. Will update everyone as events warrant.
- Pat
