Creative Production

INFOGRAPHICS | VIDEO | WEB CONTENT | WEB DESIGN | SOCIAL MEDIA

More than 10,000 pieces of content created, including books, blogs, photos, articles, videos, comments, and contests
Guest posting partnerships with high authority sites such as Huffington Post, Fierce Markets, and Forbes magazine to generate inbound links and highlight content
Dedicated multimedia specialists and designers across video, image, and content
Premium distribution, with features in The Wall Street Journal, The New York Times, Time Magazine, Harvard Business Review, and Tech News Daily
Recent viral content piece

Creative talent and analytical experts work together to deliver well-rounded content strategies that convert
In-house video and multimedia production capabilities include Final Cut Pro Studio 10, Premier Pro, and Adobe Creative Suite
Social media management system tracks performance of social activities
Integration of conversion pages to client’s CRM to ensure closed-loop marketing analytics
Use of Google Website Optimizer, Performable, Google ACE, Visual Optimizer, and heat mapping

Information transfer to gather brand guidelines, internal materials, and other content assets from client
Voice Meeting and creation of content map to define overarching objectives, voice, style, and target audience of content
Delivery of Creative Strategy and Execution Plans, including editorial calendar that defines the mediums, channels, and timeline for content execution (calendar updated monthly based on results)
Optimization of content for organic search performance through on- and off-page SEO strategies
Monthly Performance Review. A detailed report on performance across KPIs including referral traffic, average time on site, organic search performance and social sharing