Conversion Optimization

   LANDING PAGE AND FUNNEL OPTIMIZATION   |   MULTIVARIATE TESTING   |   USABILITY

Expertise & Results
  • Improved landing page performance in excess of 300% for leading business information provider
  • Team integrates creative elements and analytics to optimize conversion pages
  • Partnership with Three Ships Media’s internal think-tank and research service (Emerging Media Research Council) to incorporate findings from conversion and landing page experiments and studies
  • Experience with enterprise email marketing services
Advantages & Tools
  • Access to premium landing page management and optimization tools
  • A/B and multivariate testing software to optimize email campaigns
  • Proprietary model to prioritize leads captured across conversion platforms by quality and probability of future conversion
  • Integration of conversion pages to client’s CRM to ensure closed-loop marketing analytics
  • Use of Google Website Optimizer, Performable, Google ACE, Visual Optimizer, and heat mapping

Ramping to Success
  • Information transfer to gather brand guidelines, internal materials, and other content assets from client
  • Audit of performance and design of key conversion elements (i.e. landing pages, shopping cart/eCommerce platforms, email campaigns, free trial offers, and phone support
  • Development of any needed digital infrastructure for conversion
  • Set up tracking mechanisms and frameworks for optimization tests
  • Delivery of Conversion Execution Plan, including competitor analysis on conversion strategies and channels
  • Three Ships Media will utilize tools to provide A/B split testing and multivariate testing across properties
  • Monthly Performance Review. A detailed report on performance across KPIs including on-page conversion rate, test elements, and conversion path