Creating a Digital Campaign: This paper helps simplify the decision process and craft streamlined online campaigns that have both substance and value. It provides a simple framework (think, act, and assess) that serves as a guide for prioritizing, implementing, and measuring your organization’s goals in the digital space.
Leveraging Digital Media in Crisis Communications: This paper analyzes eight major crises from the past two years, from the earthquake in Haiti to the recent Tylenol recalls. Through the lens of these cases, EMRC and TSM uncovers strategies to prepare your organization for a potential crisis and best practices for navigating a crisis effectively when it occurs.
Engaging Your Audience Online: Engaging with your audience online is critical for organizations today. This report helps organizations select an appropriate strategy for online engagement based on their needs, capacity, and resources.
Evaluating Your Website: Organizations recognize the importance of having a website, but many struggle to understand whether their websites are effective. Usability testing is an important tool for evaluating the success of an organization’s website, and if executed strategically, it can provide a significant return on investment. This paper will help Members understand how to conduct usability testing through a three-step process.