Company Overview

Three Ships Media helps innovative clients navigate the emerging media.  We create customized interactive media platforms that generate leads, engage customers, and build brands.  We deliver: 

• Value.  Immerse customers in branded content at lower cost than print ads or Google AdWords.
• Engagement.  Enable customers to interact with their content instead of just consuming it.
• Precision.  Reach micro-targeted audiences as they make purchase decisions.  

Online, ideas are being shared, products reviewed, and contacts made, but many businesses are being left behind.  Three Ships Media is on the leading edge of research and practice—adapting new media marketing techniques to meet the needs of clients who have typically engaged in traditional marketing activities.

Welcome to the New World
Network audiences are shrinking.  Newspaper circulation has fallen off a cliff.  Old media is declining fast, but consumer adoption of new media is occurring even faster.  Facebook did not exist five years ago.  Now it averages 6 billion minutes of user activity per day.

Welcome to the New Consumer
Your consumer has changed.  Ads annoy her.  She resents them, ignores them, and increasingly, she uses technology (like DVR) to screen them out.  Three Ships Media helps our clients reach this consumer by offering her compelling, engaging branded content.  We deliver this content on customized Web hubs, and we promote it across content and social networks.  This drives action and creates loyalty.  

Our Process

Three Ships Media brings economies of scale and economies of knowledge that reduces client cost and improves client effectiveness.  We utilize a “test/invest” model of gauging new ideas, evaluating the traction they achieve, and then increasing or decreasing the activity accordingly.  Online marketing lends itself to quick iteration and data-driven trials.

Our Approach

• Interactive.  We support the existing marketing organization at each client team by working closely with clients’ marketing teams to understand their customers, products, and competitive position.  Then, we over-communicate, hoping to maximize synergy through cross-channel campaigns.
• Transparent.  Every client wants to know what’s happening in real time.  We communicate as often you wish, offering as-it-happens updates or more strategic, scheduled avenues for communication.
• Innovative.  We regularly produce research offering clients insight on new trends in our space.  Dr. Doug Bailey leads the Emerging Media Research Lab at Three Ships Media, an in-house think tank that generates proprietary insights on the emerging media space.
• Data-driven.  The bottom line is results.  We regularly evaluate our activities against the numbers they are producing.  We only undertake work that creates significant client value, which means we’re regularly assessing measures of Return On Investment.

Our Experience
Among our firm’s leadership, account team, and advisors, we have led hundreds of online marketing projects and served on dozens of traditional marketing assignments.  One team member managed a U.S. President’s advertising campaign.  Another built the premier B2B online publishing business in the industry.  An advisor has leadership of NBC’s digital portfolio.