What Happens In Vegas, Stays On Twitter

0 Comment(s) | Posted Oct 29, 2009 by Pat Morrell

Patrick Morrell

The MGM Grand is rolling the dice on Twitter’s marketing advantage.

Laurie Sullivan at Media Post News reports that the Las Vegas casino is launching a 30-day Twitter campaign to curb the 25%+ year-over-year drop in room reservation rates.  The “Get Rewarded for Your Sins” campaign  asks participants to tweet a “sin” (subjective, of course – any degree of guilt or wrongdoing will suffice), along with the hashtag #mgmsin to then automatically be entered in a daily “free-room” drawing with winners announced via Twitter.

Logistically, this appears to be a well-structured campaign.  Its roots will be on Twitter with the “sin-stream” (as I’ve just dubbed it) to be projected onto marquee buildings in the L.A. area – Staples Center, Nokia Theatre, etc. – to generate greater visibility and media buzz.  And once the Twitter campaign has fully taken root, the MGM Grand will follow-up with a 30-day YouTube campaign to further bolster popularity.

Not to be outdone – I’ve a healthy and active Catholic guilt complex – I’ve professed to the Twitter confessional.  Will update everyone as events warrant.

- Pat

Filed under: News, Twitter-related