How We Create Value

Customer Growth.  

Acquire New Customers.  We help companies discover innovative ways to engage with customers and grow their fan base.  Blendtec, a leader in household appliances, has been successful in one such undertaking.  It has parlayed a viral online video investment to garner attention and fans with sales increasing by 500% since the YouTube debut.

Deepen Existing Customer Relationships.  3Ships helps strategically plan and logistically manage companies' customer engagement through social networks or personality driven videos, blogs, and microblogs.  Nike has done a superb job in this respect, improving relationships by encouraging runners to track their miles on the Nike website.  By creating a habitual online user base, Nike can further cultivate long-term relationships.  3Ships helps companies across the industry spectrum to do the same.

Streamline Organizational Performance.  

Improve Customer Experience.  We work with companies around ideas to improve the customer experience through social media.  One such pioneer in this regards is Southwest Airlines, which has improved customer relationships by providing real time interactions regarding delays and promotions through media like Facebook and Twitter.

Generate Product Ideas.  Whether it concerns an improved product, or a new concept altogether, 3Ships helps companies sharpen their processes and manage a product’s introduction to the online marketplace.  Threadless, a community-centered apparel store has grown to $50 million in sales, yet has not created a single product; instead, they’ve sourced the creation of new t-shirt concepts to the community, fostering engagement and reaping benefit for competitive creativity.  3Ships can help your team iterate around similar breakthrough concepts.

Insure Against P.R. Blunders.  Domino's Pizza suffered a devastating P.R. setback last year when a video of employees deliberating tainting food went viral online.  3Ships works with companies to oversee online networks and brand developments on the Web to address such situations, should they arise.  We also specialize in precise message creation and active monitoring to help ensure such setbacks do not occur to begin with.

Reduce Marketing Waste.  How much budget do you currently allocate for online marketing?  The Obama Presidential Campaign saved significant costs on processing, caging, and paper by attracting contributions online.  3Ships helps companies find similar bang for their marketing buck, and discern areas of wasteful spending – currently, we deliver customer acquisition at 79% the cost of Google advertising.