Products for Small & Medium-Sized Businesses

Infrastructure
Blog Platform:  Three Ships creates a blog platform within the exisiting client site or through an external interface.  This blog platform enables company bloggers to engage and advise an organic readership, as well as direct them to action.  Blogs help our clients absorb real-time feedback through reader comments and questions on specific opinions and company developments.
Optional:  Upgrade any account to a custom-designed Web site with New Media Campaigns, Three Ships Media’s partner for web infrastructure.


Content Review
Suggested Comments:  Three Ships advises and creates a blog and/or article engagement strategy, monitoring blogs and articles on designated niche sites specific to company industry (Ex: Politico for politics, Dr. Vino for wine), also covering local sites and national outlets.  We will then respond to those blogs and articles from a viewpoint representative of the brand and its interests.

Blog Entry: Three Ships writes professional-quality blogs on behalf of clients to be posted either on the client home blog or seeded in larger outlets (previous clients have had content run in BusinessWeek, The Wall Street Journal, BusinessInsider, and the New York Times' Dealbook).  This research-supported, opinion driven articles focus on current events, interest trends, and any another arena our clients would like to channel their voice. 

Micro-blogs:  Three Ships creates and posts micro-blogs across the week (Facebook updates, Tweets, etc.), created and disseminated more frequently and more often than blogs with actionable, real-time information.  Our micro-blogs enable clients to spread a precise message to a targeted, receptive audience.


Community Building
Social Platform Participation:  Three Ships specializes in the creation, monitoring, and management of client social networks.  This activity will introduce the company to the online social community (if it has not yet done so already itself), and grow its online following.  Social networks are where millions go for information or to voice an opinion, and we ensure that a client's voice is heard.

Content Platform Participation:   Three Ships submits and promotes all content on pertinent news aggregating platforms, such as Reddit or Digg. By posting content on these sites – with targeted, interest-specific groups and large readerships – 3Ships further drives traffic and attention to company blogs and social media profiles. 


Brand Monitoring & Analytics
Initial Benchmark:  Three Ships produces benchmarks of the brand’s initial visibility and reputations at the outset of the client relationship.  Using a tested benchmarking process with proven metrics we scour the blogosphere, online news sources, and social networks using personality, comment, engagement, and traffic trackers to discern the state of the company's online reputation.  The client gains insight into exactly where it stands in the online community, thus enabling Three Ships to discern which networks to target, and exactly how to formulate content in response.

Weekly Brand Monitoring Report:  Three Ships produces a weekly report with information on social network status, successful blogging and outreach efforts.  We see precisely what type of content gains the most traction and engages the most customers, then we replicate the effective content moving forward.

Monthly Tracking Report:  Three Ships will produce a comprehensive monthly metrics report. This report will analyze website traffic sources and trends,  success within the blog, month over month success on brand social networks, and the utility of specific content aggregator sites, and the impact that  Three Ships efforts are having on company customers and progress.  By discerning the most popular facets of the content on the Web site and blog, and by gaining a greater understanding of where traffic is coming from month-over-month,  Three Ships will be able to make more strategic alterations to capitalize on trends.

Client Communication

Three Ships maintains a commitment to real-time, efficient customer service.  We respond to any email inquiry or request within 24 hours, and conduct monthly check-ins to:

  • Review the monthly metric report;
  • Answer any logistical questions pertaining to the package details; and
  • Discuss content and/or social network strategy moving forward.