Friday FaceOff: Capital Ford Gets On The Road with Social Media
Small businesses have been slow to adopt social media practices for a variety of reasons, but time constraints and lack of clear ways to measure the activities are the two biggest roadblocks.
Capital Ford is a good example of a small business making a consistent effort to raise awareness online through social media, despite its limited resources to expend in the arena.
While the company’s social media presence is not revolutionary, I’m impressed with what it has accomplished in a limited amount of time.
On October 13, Capital Ford created its Facebook Fan page and began posting daily updates. To save time, the company linked its Facebook status to Twitter (@CapitalFordNC). While I’d advocate more originality, or at least making half of the tweets unique updates, it is still exciting to see more local small businesses begin to experiment with social media outreach.
Capital Ford’s consistency in posting—the company hasn’t missed a week day since beginning the page—is another strong aspect of its social media presence. The company also makes its postings more appealing by adding images, which in turn raises the engagement level of its fans.
While the company could add several components to improve its overall social media presence—such as a blog, Flickr account or more active response to negative comments online—I think Capital Ford of Raleigh is off to a great start in developing its social media interaction.
It’s added 193 fans in short order, and if it continues its posting consistency, I think it will continue to attract attention and reach.
- Pete
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