As more and more companies adapt to the growing presence of the social media community, we at 3Ships have been discussing our favorite companies and social media campaigns. Ticketmaster is the company that has been most impressive to me.
Recently, a long lost friend reconnected with me on Facebook by sending me a message to join him at a concert. In the bottom of the message, he attached a link, which took me straight to Ticketmaster’s Facebook page. Ticketmaster’s Facebook page takes you directly to the company website, where you can purchase a ticket.
Ticketmaster’s social media campaign allowed me to buy a ticket to the concert immediately, so the company didn’t miss the opportunity to sell me on the concert and allow me to say “Oh, I will just take care of it later.” We all know how often that actually happens.
Instead of needing to remember the concert and purchase a ticket offline, Ticketmaster’s social media campaign has enabled their customers to choose an impulse buy instead of the weighted decision, which is great for their business!
Since this transaction, I have become a Twitter follower, probably not the best idea for my bank account; I was just compelled to purchase tickets to a Beatles tribute band, because of a tweet letting me know they would be in Raleigh.
Integrating into the social media landscape, whether you are an Internet-based company like Ticketmaster or a small business is a smart marketing strategy. When customers can make their purchasing decisions at the click of a mouse based on an email, Facebook message, or tweet sent from a friend, the space between when the customers get information about your product and the purchase decision decreases significantly. Add in the social benefit of the message coming from a friend rather than a distant corporate entity, and the case for social media campaigns begins to ring louder than a rock concert.
- Matt
