A small business relies on a positive reputation, a quality product and a personal touch to maintain its customer base. Naked Pizza is an excellent example of how a small business’ strategy can boost its sales by engaging in social media. After implementing a social media-based marketing strategy, Naked Pizza was able to see substantial growth in its customer base and its sales.
For example, on a great day, the company achieved the following results, (data from social media consultantJacob Morgan):
- 68.60% of total dollar sales came from customers who said they are “calling from twitter”
- 31.40% of customers did not mention twitter
- 41% of total tickets were from twitter customers
- of the 26 new customers, 22 (85%) were from twitter
Naked Pizza is a very specialized pizzeria and provides a unique twist to an old favorite food. Its mission of building a healthy lifestyle through eating cuisine rich in natural ingredients is indicative in their menu, which features a slew of options to create a “healthy” pizza.
Co-Founders Jeff and Randy go as far as to say “Rethinking the food supply – from plough to plate – is our generations civil rights movement.” Jeff and Randy convey these thoughts and other personal aspects of Naked Pizza through their blog. Jeff and Randy clearly understand the importance of a highly sophisticated branding effort through a customizable web hub. In fact, the mere attention I have given them by writing this post shows the reach of their message, and I would be sure to stop by whenever I visit the French Quarter.
