We don’t like to rub salt in anyone’s wounds here at Three Ships Media, but we think it’s just as important to identify poor examples of social media outreach by businesses as it is to highlight the ones that are hitting the ball out of the park.
So this week for the Friday FaceOff, we’re taking a look at businesses who’ve either implemented a social media strategy that is lacking, or have missed a chance to leverage social media to address branding problems or market opportunities.
First up, Matt Bales who takes issue with Skittles’ social media outreach.
Then, Pete Wylie examines United Airlines’ missed opportunity in social media.
Finally, Pat Morrell looks at Chrysler’s social media woes.
