Effectively managing investments in digital marketing activities is rarely a true core competency for businesses. In some instances, owning all digital marketing competencies is crucial to the company’s business model. (For instance, online retailers that compete solely on price or marketers where unbranded SEM drives a majority of their revenue.) In contrast, many other organizations [...]
We needed something to replace the groundhog. The giant whiteboard in our creative suite was outdated. Punxsutawney Phil had seen his shadow, Groundhog Day was over, and we needed something to replace the cartoon groundhog who had been staring at us for a couple weeks. The groundhog drawing, itself just seasonal filler, was a [...]
At Facebook’s yearly “f8” event yesterday, Facebook Founder Mark Zuckerberg announced dramatic platform changes for the world’s largest social network. Zuckerberg’s keynote at the company’s developer conference has brought news of hugely influential updates in the past, and yesterday’s unveiling ranks near the top in terms of significance. These new features promise to markedly transform [...]
Interested in learning how digital channels can help you acquire sales-qualified leads at a lower cost? Contact Three Ships Media to discover how we can help you navigate the uncharted waters of digital media. The value of social media for car dealerships is, at first, difficult to find. Restaurants and retailers have been using digital [...]
Social media has taken the web by storm over the last 5 years and we don’t know exactly in what capacity it will exist 5 years from now, so let’s make what we have work for us right now! Here are some social media best practices to help you optimize your presence in the emerging [...]
