The emergence of digital media platforms has brought with it an intensified focus on data surrounding marketing spend and ultimate customer acquisition. It’s no surprise that marketing executives are increasingly aware that it may be possible to track a customer all the way through the marketing and sales funnel to the final point of sale/no [...]
Perhaps you’ve heard of black hat SEO but aren’t sure exactly what it really means? Black Hat SEO is a series of unfair techniques that break search engine guidelines. These practices degrade search results and search engines constantly update their algorithms to catch those who practice black hat SEO. The consequences of black hat SEO [...]
Why SEO Matters Businesses have increasingly become alerted to the importance of search engine optimization, or SEO, for a few years now. Americans performed 15.5 billion searches in 2010 via channels such as Google, Bing, and Yahoo!, and it is estimated that 80% of U.S. customers research a product or service online before making a [...]
The Problem Google knows that it has a problem. As the Internet continues to accumulate more and more information, it becomes increasingly difficult to sort and prioritize that information in a way that provides optimal relevance for each individual user. Until recently, Google’s search algorithm had done a great job keeping all this data organized. [...]
“Social media has moved beyond an outlet for sharing last night’s dinner entrée. Consumers turn to social networking sites to get news in real-time, make purchasing decisions and vent frustration over despotic regimes…Social media enables marketers to sell to not just the customer, but their network of friends and friends-of-friends.” -Urvaksh Karkarla, Atlanta Business Chronicle [...]
