Related post: “The Future of Online Video” Consider how you interact with three major types of media—music, books, and television—over the course of a given day. Then think how the advancement of technology has profoundly transformed these experiences, with one elephant-in-the-room exception. Music. You recline on the sofa to listen to music after a day’s [...]
When Apple first unveiled the iPhone 4s, there was a collective disappointment from many consumers that we wouldn’t be treated to an entirely new device in the form of an iPhone 5. But Siri—the voice-activated digital assistant and killer feature of the iPhone 4s, has quickly won rave reviews. Of particular interest to digital marketers—or [...]
People would rather watch than read, but the web has historically been an online library. Observation 1 – The average American spends nearly 4.5 hours per day watching television. She reads newspapers or magazines for less than 50 minutes. Observation 2 – She spends 18 hours a week online but only 3.5 hours per week [...]
The emergence of digital media platforms has brought with it an intensified focus on data surrounding marketing spend and ultimate customer acquisition. It’s no surprise that marketing executives are increasingly aware that it may be possible to track a customer all the way through the marketing and sales funnel to the final point of sale/no [...]
At Facebook’s yearly “f8” event yesterday, Facebook Founder Mark Zuckerberg announced dramatic platform changes for the world’s largest social network. Zuckerberg’s keynote at the company’s developer conference has brought news of hugely influential updates in the past, and yesterday’s unveiling ranks near the top in terms of significance. These new features promise to markedly transform [...]
