We needed something to replace the groundhog. The giant whiteboard in our creative suite was outdated. Punxsutawney Phil had seen his shadow, Groundhog Day was over, and we needed something to replace the cartoon groundhog who had been staring at us for a couple weeks. The groundhog drawing, itself just seasonal filler, was a [...]
Related post: “The Future of Online Video” Consider how you interact with three major types of media—music, books, and television—over the course of a given day. Then think how the advancement of technology has profoundly transformed these experiences, with one elephant-in-the-room exception. Music. You recline on the sofa to listen to music after a day’s [...]
Yes, Marketing Is Changed Forever. No, It’s Not Just Because of Social Media. A series of best-selling business books – Crush It, Inbound Marketing, The New Rules of Marketing & PR – dramatically evangelize a shift from “traditional marketing” to “social marketing.” Gary Vaynerchuk’s New York Times bestseller offers a 21-step program for using social [...]
When Apple first unveiled the iPhone 4s, there was a collective disappointment from many consumers that we wouldn’t be treated to an entirely new device in the form of an iPhone 5. But Siri—the voice-activated digital assistant and killer feature of the iPhone 4s, has quickly won rave reviews. Of particular interest to digital marketers—or [...]
One of my least favorite professors was fond of ripping my papers apart with one devastating and simple critique: “So what?”. I had several essays I’d toiled over for hours returned with that simple adage, usually next to my thesis statement, and little else in the way of feedback. Though it roiled me mightily at [...]
