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Expanding the Business Uses of Twitter
0 Comment(s) | Posted Apr 6, 2010 by Peter Wylie
Peter Wylie
Peter Wylie previously worked at FierceMarkets, a leader in B2B e-media which publishes a portfolio of email newsletters, websites, webinars, and live events focusing on the telecom, life sciences, healthcare, IT, and finance industries. He served as editor of two email newsletters, FierceVoIP and FierceOnlineVideo, in addition to managing copy-editing, layout, and web presence for the other two publications in Fierce's telecom group. Peter holds a B.A. in Journalism and English from the University of North Carolina at Chapel Hill, where he was a Morehead Scholar and editor of the public service journal, Insight Out.
Convincing clients about the commercial utility of social networks is always a crucial part of our education process. Many people initially think networks like Twitter are solely used for meaningless babble about breakfast choices and weekend plans. For instance, one client recently summed up the goal of activities on the social networks he...
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Twitter Predicts Consumer Trends
0 Comment(s) | Posted Apr 2, 2010 by Pat Morrell
Patrick Morrell
Pat Morrell began his career in the marketing department of the DC-based Corporate Executive Board, leaving after a year to accept an invitation to work with the Barack Obama Campaign in Ohio. He returned to DC soon thereafter and joined the staff of Congressman Charlie Wilson (D-06). Pat graduated with a B.A. in Political Science from The University of the South where he was a member of the Order of the Gownsmen, Omicron Delta Kappa, and a Fellow with the Center for the Study of the Presidency in Washington, DC.
Yesterday, Fast Company published an article that qualified what so many of us have been confident is true for a long time. Social media are capable of predicting consumer behavior. As Cliff Kuang reports : "We've all got the vague intuition that Twitter allows you track, in real-time, what people are concerned about or obsessed with. But this...
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How to Convince Management That Social Media Outreach Will Be Valuable
1 Comment(s) | Posted Mar 30, 2010 by Peter Wylie
Peter Wylie
Peter Wylie previously worked at FierceMarkets, a leader in B2B e-media which publishes a portfolio of email newsletters, websites, webinars, and live events focusing on the telecom, life sciences, healthcare, IT, and finance industries. He served as editor of two email newsletters, FierceVoIP and FierceOnlineVideo, in addition to managing copy-editing, layout, and web presence for the other two publications in Fierce's telecom group. Peter holds a B.A. in Journalism and English from the University of North Carolina at Chapel Hill, where he was a Morehead Scholar and editor of the public service journal, Insight Out.
We talk to marketing professionals every day about the ways social media can impact their business results and drive awareness and sales for their companies. But we also hear that once these VPs of marketing or CMOs have been convinced about the viability of social media as an outreach tool, they often have trouble convincing upper management....
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Data Drives the Transformation of Key Business Practices
0 Comment(s) | Posted Mar 16, 2010 by Peter Wylie
Peter Wylie
Peter Wylie previously worked at FierceMarkets, a leader in B2B e-media which publishes a portfolio of email newsletters, websites, webinars, and live events focusing on the telecom, life sciences, healthcare, IT, and finance industries. He served as editor of two email newsletters, FierceVoIP and FierceOnlineVideo, in addition to managing copy-editing, layout, and web presence for the other two publications in Fierce's telecom group. Peter holds a B.A. in Journalism and English from the University of North Carolina at Chapel Hill, where he was a Morehead Scholar and editor of the public service journal, Insight Out.
An interesting piece in TechCrunch yesterday highlighted the growing significance of data gathering and analysis, even for companies that have not traditionally relied on manipulating and analyzing data in their operations. The automation of so much of business—and marketing especially—as the Internet Age has progressed has caused...
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Small Businesses Seeing Business Value from Social Networking
3 Comment(s) | Posted Mar 3, 2010 by Peter Wylie
Peter Wylie
Peter Wylie previously worked at FierceMarkets, a leader in B2B e-media which publishes a portfolio of email newsletters, websites, webinars, and live events focusing on the telecom, life sciences, healthcare, IT, and finance industries. He served as editor of two email newsletters, FierceVoIP and FierceOnlineVideo, in addition to managing copy-editing, layout, and web presence for the other two publications in Fierce's telecom group. Peter holds a B.A. in Journalism and English from the University of North Carolina at Chapel Hill, where he was a Morehead Scholar and editor of the public service journal, Insight Out.
Small businesses doubled their use of social media in 2009, according to a study by the University of Maryland Robert H. Smith School of Business. Only 12 percent of small businesses had adopted social media as a marketing or customer service tool in 2008. In 2009, 24 percent of small businesses reported using social networks. The...
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Social Media Logistics: Twitter, Round III. Avoid the Phishing Scams
0 Comment(s) | Posted Mar 2, 2010 by Pat Morrell
Patrick Morrell
Pat Morrell began his career in the marketing department of the DC-based Corporate Executive Board, leaving after a year to accept an invitation to work with the Barack Obama Campaign in Ohio. He returned to DC soon thereafter and joined the staff of Congressman Charlie Wilson (D-06). Pat graduated with a B.A. in Political Science from The University of the South where he was a member of the Order of the Gownsmen, Omicron Delta Kappa, and a Fellow with the Center for the Study of the Presidency in Washington, DC.
Across Sunday and Monday of this week, a phishing virus erupted and spread across Twitter. Operating under the guise of a "Direct Message" (a "DM," a private message Twitter users send to one another, in many ways comparable to a 140-character email), the virus quickly and effectively spread spam messages across the Twittersphere. DMs are often...
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Small Business Marketing Advice: Tips On Engaging Locally on Social Networks
0 Comment(s) | Posted Feb 22, 2010 by Peter Wylie
Peter Wylie
Peter Wylie previously worked at FierceMarkets, a leader in B2B e-media which publishes a portfolio of email newsletters, websites, webinars, and live events focusing on the telecom, life sciences, healthcare, IT, and finance industries. He served as editor of two email newsletters, FierceVoIP and FierceOnlineVideo, in addition to managing copy-editing, layout, and web presence for the other two publications in Fierce's telecom group. Peter holds a B.A. in Journalism and English from the University of North Carolina at Chapel Hill, where he was a Morehead Scholar and editor of the public service journal, Insight Out.
Much has been written about the effectiveness of social media outreach in national campaigns, such as Scott Brown’s victory over Martha Coakley in Massachusetts. But social media can also have an outsized impact on local policy proceedings and elections, as an interesting Huffington Post article today explained. The article...
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Small Business Social Media Logistics: Twitter Round II
1 Comment(s) | Posted Feb 9, 2010 by Pat Morrell
Patrick Morrell
Pat Morrell began his career in the marketing department of the DC-based Corporate Executive Board, leaving after a year to accept an invitation to work with the Barack Obama Campaign in Ohio. He returned to DC soon thereafter and joined the staff of Congressman Charlie Wilson (D-06). Pat graduated with a B.A. in Political Science from The University of the South where he was a member of the Order of the Gownsmen, Omicron Delta Kappa, and a Fellow with the Center for the Study of the Presidency in Washington, DC.
Last week I offered a very basic primer on getting started with Twitter , from set-up to log-in to "Who do I follow?" This was in response to what we've found is often the biggest hurdle for small business owners i.e. knowing how to get started. The second biggest hurdle? Maintaining activity. As promised last week, here's a...
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Social Network Segmentation Should Shape Outreach Strategy
0 Comment(s) | Posted Feb 4, 2010 by Peter Wylie
Peter Wylie
Peter Wylie previously worked at FierceMarkets, a leader in B2B e-media which publishes a portfolio of email newsletters, websites, webinars, and live events focusing on the telecom, life sciences, healthcare, IT, and finance industries. He served as editor of two email newsletters, FierceVoIP and FierceOnlineVideo, in addition to managing copy-editing, layout, and web presence for the other two publications in Fierce's telecom group. Peter holds a B.A. in Journalism and English from the University of North Carolina at Chapel Hill, where he was a Morehead Scholar and editor of the public service journal, Insight Out.
As social networks continue to grow their audiences, important usage trends are emerging that will help define successful marketing strategies. Businesses beginning to market using social networks should take note of two new studies on the demographics of social media use. First, IT research firm Gartner predicts that 50 percent of...
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Best Practices for Ensuring Business Security on Social Networks
0 Comment(s) | Posted Feb 2, 2010 by Peter Wylie
Peter Wylie
Peter Wylie previously worked at FierceMarkets, a leader in B2B e-media which publishes a portfolio of email newsletters, websites, webinars, and live events focusing on the telecom, life sciences, healthcare, IT, and finance industries. He served as editor of two email newsletters, FierceVoIP and FierceOnlineVideo, in addition to managing copy-editing, layout, and web presence for the other two publications in Fierce's telecom group. Peter holds a B.A. in Journalism and English from the University of North Carolina at Chapel Hill, where he was a Morehead Scholar and editor of the public service journal, Insight Out.
A recent survey by technology consultancy Sophos found that security attacks through social media increased by more than 70 percent last year. As businesses seek ways to interact with potential customers online, many list concerns about these types of attacks as a reason they are reluctant to engage with social media. Seventy-two percent of...
