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Another Social Media Marketing Tool
0 Comment(s) | Posted Jan 25, 2010 by Pat Morrell
Patrick Morrell
Pat Morrell began his career in the marketing department of the DC-based Corporate Executive Board, leaving after a year to accept an invitation to work with the Barack Obama Campaign in Ohio. He returned to DC soon thereafter and joined the staff of Congressman Charlie Wilson (D-06). Pat graduated with a B.A. in Political Science from The University of the South where he was a member of the Order of the Gownsmen, Omicron Delta Kappa, and a Fellow with the Center for the Study of the Presidency in Washington, DC.
For those small business owners looking to get a little bit more from Twitter on the tracking and reputation management front, TweetBeep is attempting to position itself as one tool to consider. Similar to Google Alerts, TweetBeep is a service that monitors Twitter and tracks @mentions or RTs of your profile handle, as well links from your Web site...
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Small Business Owners Still Searching For Value in Social Media
0 Comment(s) | Posted Jan 13, 2010 by Peter Wylie
Peter Wylie
Peter Wylie previously worked at FierceMarkets, a leader in B2B e-media which publishes a portfolio of email newsletters, websites, webinars, and live events focusing on the telecom, life sciences, healthcare, IT, and finance industries. He served as editor of two email newsletters, FierceVoIP and FierceOnlineVideo, in addition to managing copy-editing, layout, and web presence for the other two publications in Fierce's telecom group. Peter holds a B.A. in Journalism and English from the University of North Carolina at Chapel Hill, where he was a Morehead Scholar and editor of the public service journal, Insight Out.
A recent Ad-ology study found that more than half of small businesses surveyed had not implemented any social media network in their operations or marketing. The study also polled the businesses on how they used the social media platforms they have implemented, and those results showed that small business owners are still struggling to employ...
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Small Business Owner Hang-Ups on Social Media Marketing
0 Comment(s) | Posted Dec 17, 2009 by Pat Morrell
Patrick Morrell
Pat Morrell began his career in the marketing department of the DC-based Corporate Executive Board, leaving after a year to accept an invitation to work with the Barack Obama Campaign in Ohio. He returned to DC soon thereafter and joined the staff of Congressman Charlie Wilson (D-06). Pat graduated with a B.A. in Political Science from The University of the South where he was a member of the Order of the Gownsmen, Omicron Delta Kappa, and a Fellow with the Center for the Study of the Presidency in Washington, DC.
Anytime we sit down with a small business owner new to the emerging media space, a major concern is brand control. "I'm not comfortable with Facebook and Twitter. I don't like the idea of strangers defining my company online." This has become a common refrain, one that we have come to expect with practically every meeting. And to be...
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Small Businesses Will Benefit From New Loans
0 Comment(s) | Posted Dec 16, 2009 by Peter Wylie
Peter Wylie
Peter Wylie previously worked at FierceMarkets, a leader in B2B e-media which publishes a portfolio of email newsletters, websites, webinars, and live events focusing on the telecom, life sciences, healthcare, IT, and finance industries. He served as editor of two email newsletters, FierceVoIP and FierceOnlineVideo, in addition to managing copy-editing, layout, and web presence for the other two publications in Fierce's telecom group. Peter holds a B.A. in Journalism and English from the University of North Carolina at Chapel Hill, where he was a Morehead Scholar and editor of the public service journal, Insight Out.
Good news for small business owners who need to raise capital in the New Year. Bank of America announced today it will increase the amount of its loans to small businesses by $5 billion in 2010. The additional capital could provide security for many small business owners pinched by the current deep recession. Being able to borrow more...
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Social Media Marketing - How to Avoid the Snake Oil Salesmen
2 Comment(s) | Posted Dec 7, 2009 by Peter Wylie
Peter Wylie
Peter Wylie previously worked at FierceMarkets, a leader in B2B e-media which publishes a portfolio of email newsletters, websites, webinars, and live events focusing on the telecom, life sciences, healthcare, IT, and finance industries. He served as editor of two email newsletters, FierceVoIP and FierceOnlineVideo, in addition to managing copy-editing, layout, and web presence for the other two publications in Fierce's telecom group. Peter holds a B.A. in Journalism and English from the University of North Carolina at Chapel Hill, where he was a Morehead Scholar and editor of the public service journal, Insight Out.
BusinessWeek ran an article last week entitled “ Beware Social Media Snake Oil ,” which highlighted some of the problems that have popped up as social media has become increasingly popular. The article warns about consultants who position themselves as experts in social media, but who might not be able to achieve actionable results for...
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Tips for Small Businesses to Find Customers Online
0 Comment(s) | Posted Dec 3, 2009 by Peter Wylie
Peter Wylie
Peter Wylie previously worked at FierceMarkets, a leader in B2B e-media which publishes a portfolio of email newsletters, websites, webinars, and live events focusing on the telecom, life sciences, healthcare, IT, and finance industries. He served as editor of two email newsletters, FierceVoIP and FierceOnlineVideo, in addition to managing copy-editing, layout, and web presence for the other two publications in Fierce's telecom group. Peter holds a B.A. in Journalism and English from the University of North Carolina at Chapel Hill, where he was a Morehead Scholar and editor of the public service journal, Insight Out.
With the staggering amount of content that gets added to the Internet each day, many small business owners don’t know where to begin when they start to look for venues to engage their customers online. I’d like to recommend two more resources that are gaining popularity quickly and should be on the radar for small business owners...
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Small Business Marketing on Facebook: What the Big Brands Can't Do
0 Comment(s) | Posted Dec 1, 2009 by Peter Wylie
Peter Wylie
Peter Wylie previously worked at FierceMarkets, a leader in B2B e-media which publishes a portfolio of email newsletters, websites, webinars, and live events focusing on the telecom, life sciences, healthcare, IT, and finance industries. He served as editor of two email newsletters, FierceVoIP and FierceOnlineVideo, in addition to managing copy-editing, layout, and web presence for the other two publications in Fierce's telecom group. Peter holds a B.A. in Journalism and English from the University of North Carolina at Chapel Hill, where he was a Morehead Scholar and editor of the public service journal, Insight Out.
Slate Magazine has released the “ Facebook 50 ,” a list of the top 50 companies using their Facebook fan pages to engage their customers. To make the list, though, a company had to have more than 200,000 fans. That lowered the overall value of the “Facebook 50” for me. While it was interesting to read about success...
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Bizmore: A Social Media Resource for Small Businesses
2 Comment(s) | Posted Nov 24, 2009 by Peter Wylie
Peter Wylie
Peter Wylie previously worked at FierceMarkets, a leader in B2B e-media which publishes a portfolio of email newsletters, websites, webinars, and live events focusing on the telecom, life sciences, healthcare, IT, and finance industries. He served as editor of two email newsletters, FierceVoIP and FierceOnlineVideo, in addition to managing copy-editing, layout, and web presence for the other two publications in Fierce's telecom group. Peter holds a B.A. in Journalism and English from the University of North Carolina at Chapel Hill, where he was a Morehead Scholar and editor of the public service journal, Insight Out.
Small businesses owners can benefit from Bizmore , a social media destination where they can ask questions of peers and read advice from experts about a range of problems they may encounter. Bizmore just added a collection of eight blogs to its existing forums that provide practical information about pressing concerns of small business owners....
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Using History to Improve Your Emerging Media Presence
0 Comment(s) | Posted Nov 3, 2009 by Peter Wylie
Peter Wylie
Peter Wylie previously worked at FierceMarkets, a leader in B2B e-media which publishes a portfolio of email newsletters, websites, webinars, and live events focusing on the telecom, life sciences, healthcare, IT, and finance industries. He served as editor of two email newsletters, FierceVoIP and FierceOnlineVideo, in addition to managing copy-editing, layout, and web presence for the other two publications in Fierce's telecom group. Peter holds a B.A. in Journalism and English from the University of North Carolina at Chapel Hill, where he was a Morehead Scholar and editor of the public service journal, Insight Out.
Alan Meckler, CEO of WebMediaBrands, offered advice on growing successful media businesses in a conversation with Business Insider CEO Henry Blodget. Meckler, whose firm owns Mediabistro.com and Internet.com among other holdings, said his Ph.D in History honed analytic abilities he used to identify business opportunities and to craft sound strategy....
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MORE Sage Start-Up Advice from Meebo CEO Seth Sternberg
0 Comment(s) | Posted Oct 12, 2009 by Pat Morrell
Patrick Morrell
Pat Morrell began his career in the marketing department of the DC-based Corporate Executive Board, leaving after a year to accept an invitation to work with the Barack Obama Campaign in Ohio. He returned to DC soon thereafter and joined the staff of Congressman Charlie Wilson (D-06). Pat graduated with a B.A. in Political Science from The University of the South where he was a member of the Order of the Gownsmen, Omicron Delta Kappa, and a Fellow with the Center for the Study of the Presidency in Washington, DC.
Last month we wrote a quick post about Meebo CEO Seth Sternberg’s Techcrunch guest blog series on start-ups . Yesterday, he came out with version 2.0, and Three Ships Media has followed suit with an update of our own. In “Finding Your Co-Founders” , Sternberg describes the importance of a like-minded, complimentary nucleus of...
