-
Small Business Marketing Advice: Tips On Engaging Locally on Social Networks
0 Comment(s) | Posted Feb 22, 2010 by Peter Wylie
Peter Wylie
Peter Wylie previously worked at FierceMarkets, a leader in B2B e-media which publishes a portfolio of email newsletters, websites, webinars, and live events focusing on the telecom, life sciences, healthcare, IT, and finance industries. He served as editor of two email newsletters, FierceVoIP and FierceOnlineVideo, in addition to managing copy-editing, layout, and web presence for the other two publications in Fierce's telecom group. Peter holds a B.A. in Journalism and English from the University of North Carolina at Chapel Hill, where he was a Morehead Scholar and editor of the public service journal, Insight Out.
Much has been written about the effectiveness of social media outreach in national campaigns, such as Scott Brown’s victory over Martha Coakley in Massachusetts. But social media can also have an outsized impact on local policy proceedings and elections, as an interesting Huffington Post article today explained. The article...
-
State of The Twittersphere: How #SOTU Played On Twitter
2 Comment(s) | Posted Jan 27, 2010 by Zach Clayton
Zach Clayton
Zach Clayton leads the direction of Three Ships Media and advises certain Three Ships Media clients on digital media strategy. He is deeply engaged in developing the quantitative metrics utilized to assess client performance. Zach also serves as Chairman of New Media Campaigns, a technology and online marketing company based in North Carolina which he co-founded in 2006. Previously, as President of New Media Campaigns, Zach guided the company from inception through the launch of Epicenter One, a proprietary software platform for online marketing. Today, the company serves over 200 clients in 20 different states and has released several software products, including a framework for the PHP software language and Recess, an intuitive content management platform. Previously, Zach created advertising campaigns and managed strategic communications for corporate and political clients, including Deutsche Bank, National Infrastructure Capital Group, EchoStar Communications, Blue Cross Blue Shield Association of America, NewsCorp, and Fred Smith for Governor. He has consulted on early stage venture projects for McKinsey & Company, Harvard University, and Consert Inc. Zach has written for The Hotline, authored two books, and appeared on CNN, MSNBC, and FOX News.
On Wednesday night, the staff of the Emerging Media Research Council analyzed Twitter activity surrounding the State of the Union. Our headline conclusions are: Both Gov. Bob McDonnell and President Obama missed a major social media opportunity: calling on Americans to text or tweet money to Haiti. The majority of Twitter...
-
Social Media Impacts the State of the Union
0 Comment(s) | Posted Jan 27, 2010 by Peter Wylie
Peter Wylie
Peter Wylie previously worked at FierceMarkets, a leader in B2B e-media which publishes a portfolio of email newsletters, websites, webinars, and live events focusing on the telecom, life sciences, healthcare, IT, and finance industries. He served as editor of two email newsletters, FierceVoIP and FierceOnlineVideo, in addition to managing copy-editing, layout, and web presence for the other two publications in Fierce's telecom group. Peter holds a B.A. in Journalism and English from the University of North Carolina at Chapel Hill, where he was a Morehead Scholar and editor of the public service journal, Insight Out.
The State of the Union is going social, as YouTube is offering a social media avenue called CitizenTube for citizens to ask questions of President Barack Obama during the address. Users will be able to vote on their favorite questions, which Obama will answer next week in a live interview on the online video site. Other social networks...
-
Emerging Media Research Council Study Featured By WSJ Online
2 Comment(s) | Posted Jan 20, 2010 by Peter Wylie
Peter Wylie
Peter Wylie previously worked at FierceMarkets, a leader in B2B e-media which publishes a portfolio of email newsletters, websites, webinars, and live events focusing on the telecom, life sciences, healthcare, IT, and finance industries. He served as editor of two email newsletters, FierceVoIP and FierceOnlineVideo, in addition to managing copy-editing, layout, and web presence for the other two publications in Fierce's telecom group. Peter holds a B.A. in Journalism and English from the University of North Carolina at Chapel Hill, where he was a Morehead Scholar and editor of the public service journal, Insight Out.
The Wall Street Journal highlights portions of our recent Emerging Media Research Council study, which examined the effect of social media on the Brown-Coakley Senate race in Massachusetts. The study’s main findings were: Brown received more than 10 times more Facebook fan page interactions and views of uploaded videos on YouTube than...
-
Social Media Outreach Helps Haitian Earthquake Victims
0 Comment(s) | Posted Jan 14, 2010 by Peter Wylie
Peter Wylie
Peter Wylie previously worked at FierceMarkets, a leader in B2B e-media which publishes a portfolio of email newsletters, websites, webinars, and live events focusing on the telecom, life sciences, healthcare, IT, and finance industries. He served as editor of two email newsletters, FierceVoIP and FierceOnlineVideo, in addition to managing copy-editing, layout, and web presence for the other two publications in Fierce's telecom group. Peter holds a B.A. in Journalism and English from the University of North Carolina at Chapel Hill, where he was a Morehead Scholar and editor of the public service journal, Insight Out.
In times of great tragedy, it seems that the best uses of social technology come to light. As reports poured in about the devastation following the catastrophic earthquake in Haiti, campaigns to raise awareness about the relief effort started on Twitter and donations poured in via text messages . TIME reported that more than $1 million...
-
In Social Media, Republicans & Democrats Are Neck-And-Neck, Despite Presumptions
0 Comment(s) | Posted Nov 19, 2009 by Pat Morrell
Patrick Morrell
Pat Morrell began his career in the marketing department of the DC-based Corporate Executive Board, leaving after a year to accept an invitation to work with the Barack Obama Campaign in Ohio. He returned to DC soon thereafter and joined the staff of Congressman Charlie Wilson (D-06). Pat graduated with a B.A. in Political Science from The University of the South where he was a member of the Order of the Gownsmen, Omicron Delta Kappa, and a Fellow with the Center for the Study of the Presidency in Washington, DC.
The Washington Post's Dan Balz highlighted the tension within the Republican Party surrounding presumed online and social media inadequacy this morning ( "The GOP: Luddites or High-Tech" ). Former Ohio Congressman John Kasich voiced particular concern: "I think Republicans need to learn to communicate with the tools of the 21 st century......
-
The Obama Online Standard
President Barack Obama’s campaign became the gold standard for a modern campaign. No longer is the television ad, supplemented with a radio ad, mixed with a handful of speeches enough. Americans desire to be engaged and to be engaged on their terms. The Obama Campaign awakened the sleeping giant that was the American populous by...
-
Did Twitter Make/Break Election Day? (Not Quite...)
1 Comment(s) | Posted Nov 4, 2009 by Pat Morrell
Patrick Morrell
Pat Morrell began his career in the marketing department of the DC-based Corporate Executive Board, leaving after a year to accept an invitation to work with the Barack Obama Campaign in Ohio. He returned to DC soon thereafter and joined the staff of Congressman Charlie Wilson (D-06). Pat graduated with a B.A. in Political Science from The University of the South where he was a member of the Order of the Gownsmen, Omicron Delta Kappa, and a Fellow with the Center for the Study of the Presidency in Washington, DC.
Here's a quick vlog on the heels of yesterday's election-day Twitter breakdown . All preliminary feedback, so be sure to shoot us a note if you stumble on any great stories fro yesterday's election involving social media (i.e. voting machine malfunction reported via Twitter, etc.)
-
Tweeting To Campaign Victory?
0 Comment(s) | Posted Nov 3, 2009 by Pat Morrell
Patrick Morrell
Pat Morrell began his career in the marketing department of the DC-based Corporate Executive Board, leaving after a year to accept an invitation to work with the Barack Obama Campaign in Ohio. He returned to DC soon thereafter and joined the staff of Congressman Charlie Wilson (D-06). Pat graduated with a B.A. in Political Science from The University of the South where he was a member of the Order of the Gownsmen, Omicron Delta Kappa, and a Fellow with the Center for the Study of the Presidency in Washington, DC.
This time last year I was holed up in a West Chester, OH, office, herding volunteers out the door to canvas for the 2008 Presidential election. While I certainly enjoy being away from campaign politics – more than 3 hours sleep a night is a good thing – I can’t stay away completely . Below, I’ve included everything...
