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Expanding the Business Uses of Twitter
0 Comment(s) | Posted Apr 6, 2010 by Peter Wylie
Peter Wylie
Peter Wylie previously worked at FierceMarkets, a leader in B2B e-media which publishes a portfolio of email newsletters, websites, webinars, and live events focusing on the telecom, life sciences, healthcare, IT, and finance industries. He served as editor of two email newsletters, FierceVoIP and FierceOnlineVideo, in addition to managing copy-editing, layout, and web presence for the other two publications in Fierce's telecom group. Peter holds a B.A. in Journalism and English from the University of North Carolina at Chapel Hill, where he was a Morehead Scholar and editor of the public service journal, Insight Out.
Convincing clients about the commercial utility of social networks is always a crucial part of our education process. Many people initially think networks like Twitter are solely used for meaningless babble about breakfast choices and weekend plans. For instance, one client recently summed up the goal of activities on the social networks he...
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Social Media Marketing Tools For Banks - But Are They Solutions?
0 Comment(s) | Posted Mar 22, 2010 by Pat Morrell
Patrick Morrell
Pat Morrell began his career in the marketing department of the DC-based Corporate Executive Board, leaving after a year to accept an invitation to work with the Barack Obama Campaign in Ohio. He returned to DC soon thereafter and joined the staff of Congressman Charlie Wilson (D-06). Pat graduated with a B.A. in Political Science from The University of the South where he was a member of the Order of the Gownsmen, Omicron Delta Kappa, and a Fellow with the Center for the Study of the Presidency in Washington, DC.
As an avid Mint.com user - and one who's on the precipice of taking the entirety of his personal banking activities "mobile" - I was intrigued when our CEO tossed me a 2 paragraph profile of Jwaala that he recently tore from a tech magazine. Jwaala is a high-touch vendor, working closely with banks and smaller financial institutions by providing...
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A Guide to Selecting a Social Media Monitoring Solution
2 Comment(s) | Posted Mar 12, 2010 by Peter Wylie
Peter Wylie
Peter Wylie previously worked at FierceMarkets, a leader in B2B e-media which publishes a portfolio of email newsletters, websites, webinars, and live events focusing on the telecom, life sciences, healthcare, IT, and finance industries. He served as editor of two email newsletters, FierceVoIP and FierceOnlineVideo, in addition to managing copy-editing, layout, and web presence for the other two publications in Fierce's telecom group. Peter holds a B.A. in Journalism and English from the University of North Carolina at Chapel Hill, where he was a Morehead Scholar and editor of the public service journal, Insight Out.
The sheer amount of information created each day on social media channels is one of the primary reasons holding people back from interacting and beginning social media outreach. With dozens of platforms and millions of blogs and forums broadcasting conflicting opinions and perspectives, finding a clear direction and actionable insight from the sea...
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Audience Reach: From Millenials to Boomers, How To Reach Your Customers Online
0 Comment(s) | Posted Mar 9, 2010 by Pat Morrell
Patrick Morrell
Pat Morrell began his career in the marketing department of the DC-based Corporate Executive Board, leaving after a year to accept an invitation to work with the Barack Obama Campaign in Ohio. He returned to DC soon thereafter and joined the staff of Congressman Charlie Wilson (D-06). Pat graduated with a B.A. in Political Science from The University of the South where he was a member of the Order of the Gownsmen, Omicron Delta Kappa, and a Fellow with the Center for the Study of the Presidency in Washington, DC.
Nielsen recently released a report detailing the shopping habits of four major age demographics : The Greatest Generation: born prior to 1946 (64 + years of age in 2009) Boomers: 1946 – 1964 (45 to 63) Gen X: 1965 – 1976 (33 to 44) Millennials: 1977 – 1994 (15 to 32) Not surprisingly, each generation is unique in...
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Small Businesses Seeing Business Value from Social Networking
3 Comment(s) | Posted Mar 3, 2010 by Peter Wylie
Peter Wylie
Peter Wylie previously worked at FierceMarkets, a leader in B2B e-media which publishes a portfolio of email newsletters, websites, webinars, and live events focusing on the telecom, life sciences, healthcare, IT, and finance industries. He served as editor of two email newsletters, FierceVoIP and FierceOnlineVideo, in addition to managing copy-editing, layout, and web presence for the other two publications in Fierce's telecom group. Peter holds a B.A. in Journalism and English from the University of North Carolina at Chapel Hill, where he was a Morehead Scholar and editor of the public service journal, Insight Out.
Small businesses doubled their use of social media in 2009, according to a study by the University of Maryland Robert H. Smith School of Business. Only 12 percent of small businesses had adopted social media as a marketing or customer service tool in 2008. In 2009, 24 percent of small businesses reported using social networks. The...
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Social Media Logistics: Twitter, Round III. Avoid the Phishing Scams
0 Comment(s) | Posted Mar 2, 2010 by Pat Morrell
Patrick Morrell
Pat Morrell began his career in the marketing department of the DC-based Corporate Executive Board, leaving after a year to accept an invitation to work with the Barack Obama Campaign in Ohio. He returned to DC soon thereafter and joined the staff of Congressman Charlie Wilson (D-06). Pat graduated with a B.A. in Political Science from The University of the South where he was a member of the Order of the Gownsmen, Omicron Delta Kappa, and a Fellow with the Center for the Study of the Presidency in Washington, DC.
Across Sunday and Monday of this week, a phishing virus erupted and spread across Twitter. Operating under the guise of a "Direct Message" (a "DM," a private message Twitter users send to one another, in many ways comparable to a 140-character email), the virus quickly and effectively spread spam messages across the Twittersphere. DMs are often...
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Social Media Logistics: Facebook Fan Pages, Part 2
0 Comment(s) | Posted Mar 1, 2010 by Peter Wylie
Peter Wylie
Peter Wylie previously worked at FierceMarkets, a leader in B2B e-media which publishes a portfolio of email newsletters, websites, webinars, and live events focusing on the telecom, life sciences, healthcare, IT, and finance industries. He served as editor of two email newsletters, FierceVoIP and FierceOnlineVideo, in addition to managing copy-editing, layout, and web presence for the other two publications in Fierce's telecom group. Peter holds a B.A. in Journalism and English from the University of North Carolina at Chapel Hill, where he was a Morehead Scholar and editor of the public service journal, Insight Out.
In an earlier post, we touched on how you can establish a Facebook Fan page for your business to begin interacting with current and potential customers. Facebook has more than 100 million active monthly users in the U.S. alone, so it is a crucial place to begin social networking interactions for most businesses. But once you have built a...
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Small Business Marketing Advice: Tips On Engaging Locally on Social Networks
0 Comment(s) | Posted Feb 22, 2010 by Peter Wylie
Peter Wylie
Peter Wylie previously worked at FierceMarkets, a leader in B2B e-media which publishes a portfolio of email newsletters, websites, webinars, and live events focusing on the telecom, life sciences, healthcare, IT, and finance industries. He served as editor of two email newsletters, FierceVoIP and FierceOnlineVideo, in addition to managing copy-editing, layout, and web presence for the other two publications in Fierce's telecom group. Peter holds a B.A. in Journalism and English from the University of North Carolina at Chapel Hill, where he was a Morehead Scholar and editor of the public service journal, Insight Out.
Much has been written about the effectiveness of social media outreach in national campaigns, such as Scott Brown’s victory over Martha Coakley in Massachusetts. But social media can also have an outsized impact on local policy proceedings and elections, as an interesting Huffington Post article today explained. The article...
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How Are You Reaching the 200 Million US Residents Online?
0 Comment(s) | Posted Feb 17, 2010 by Peter Wylie
Peter Wylie
Peter Wylie previously worked at FierceMarkets, a leader in B2B e-media which publishes a portfolio of email newsletters, websites, webinars, and live events focusing on the telecom, life sciences, healthcare, IT, and finance industries. He served as editor of two email newsletters, FierceVoIP and FierceOnlineVideo, in addition to managing copy-editing, layout, and web presence for the other two publications in Fierce's telecom group. Peter holds a B.A. in Journalism and English from the University of North Carolina at Chapel Hill, where he was a Morehead Scholar and editor of the public service journal, Insight Out.
New statistics released by Nielsen show just how ubiquitous Internet activity has become. This insight into user behavior demonstrates how crucial interacting online is for small businesses who want to attract more business. Users spent an average of 58 hours online in January, and visited an average of 2,621 Web pages while online,...
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Unexpected: Potentially Irrelevant Innovation From Google
0 Comment(s) | Posted Feb 16, 2010 by Pat Morrell
Patrick Morrell
Pat Morrell began his career in the marketing department of the DC-based Corporate Executive Board, leaving after a year to accept an invitation to work with the Barack Obama Campaign in Ohio. He returned to DC soon thereafter and joined the staff of Congressman Charlie Wilson (D-06). Pat graduated with a B.A. in Political Science from The University of the South where he was a member of the Order of the Gownsmen, Omicron Delta Kappa, and a Fellow with the Center for the Study of the Presidency in Washington, DC.
Google's latest attempt to simplify AdWords for small business owners hinges on the appeal of color. A great post from Marketing Pilgrim's Frank Reed ( Google Gives SMB Market Something to Look Forward To ) explains a project Google is beta-testing in the Houston market. For $25/month Google will: 1) attach a "yellow flag" to all Adwords...
