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Social Media Logistics: YouTube Video Uploads
0 Comment(s) | Posted Apr 12, 2010 by Pat Morrell
Patrick Morrell
Pat Morrell began his career in the marketing department of the DC-based Corporate Executive Board, leaving after a year to accept an invitation to work with the Barack Obama Campaign in Ohio. He returned to DC soon thereafter and joined the staff of Congressman Charlie Wilson (D-06). Pat graduated with a B.A. in Political Science from The University of the South where he was a member of the Order of the Gownsmen, Omicron Delta Kappa, and a Fellow with the Center for the Study of the Presidency in Washington, DC.
It's been several weeks since we delved into the logistics of social media network management . As such, I thought we'd reignite the series with a quick "how to" on uploading videos to your YouTube channel. First things first: if you haven't already created a YouTube channel, you can set one up in a matter of minutes. Go to YouTube.com...
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10 Red Flags For Social Media Innovation
0 Comment(s) | Posted Apr 7, 2010 by Pat Morrell
Patrick Morrell
Pat Morrell began his career in the marketing department of the DC-based Corporate Executive Board, leaving after a year to accept an invitation to work with the Barack Obama Campaign in Ohio. He returned to DC soon thereafter and joined the staff of Congressman Charlie Wilson (D-06). Pat graduated with a B.A. in Political Science from The University of the South where he was a member of the Order of the Gownsmen, Omicron Delta Kappa, and a Fellow with the Center for the Study of the Presidency in Washington, DC.
Stefan Lindegaard - Copenhagen-based speaker, open innovation guru, and author of the upcoming book, The Open Innovation Revolution - revealed phenomenal insight and best practices in his recent BusinessWeek essay, "Ten Red Flags for Innovation." An article that offers suggestions for avoiding the common pitfalls that can occur when pursuing...
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Twitter Predicts Consumer Trends
0 Comment(s) | Posted Apr 2, 2010 by Pat Morrell
Patrick Morrell
Pat Morrell began his career in the marketing department of the DC-based Corporate Executive Board, leaving after a year to accept an invitation to work with the Barack Obama Campaign in Ohio. He returned to DC soon thereafter and joined the staff of Congressman Charlie Wilson (D-06). Pat graduated with a B.A. in Political Science from The University of the South where he was a member of the Order of the Gownsmen, Omicron Delta Kappa, and a Fellow with the Center for the Study of the Presidency in Washington, DC.
Yesterday, Fast Company published an article that qualified what so many of us have been confident is true for a long time. Social media are capable of predicting consumer behavior. As Cliff Kuang reports : "We've all got the vague intuition that Twitter allows you track, in real-time, what people are concerned about or obsessed with. But this...
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Social Media Marketing Tools For Banks - But Are They Solutions?
0 Comment(s) | Posted Mar 22, 2010 by Pat Morrell
Patrick Morrell
Pat Morrell began his career in the marketing department of the DC-based Corporate Executive Board, leaving after a year to accept an invitation to work with the Barack Obama Campaign in Ohio. He returned to DC soon thereafter and joined the staff of Congressman Charlie Wilson (D-06). Pat graduated with a B.A. in Political Science from The University of the South where he was a member of the Order of the Gownsmen, Omicron Delta Kappa, and a Fellow with the Center for the Study of the Presidency in Washington, DC.
As an avid Mint.com user - and one who's on the precipice of taking the entirety of his personal banking activities "mobile" - I was intrigued when our CEO tossed me a 2 paragraph profile of Jwaala that he recently tore from a tech magazine. Jwaala is a high-touch vendor, working closely with banks and smaller financial institutions by providing...
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A Guide to Selecting a Social Media Monitoring Solution
2 Comment(s) | Posted Mar 12, 2010 by Peter Wylie
Peter Wylie
Peter Wylie previously worked at FierceMarkets, a leader in B2B e-media which publishes a portfolio of email newsletters, websites, webinars, and live events focusing on the telecom, life sciences, healthcare, IT, and finance industries. He served as editor of two email newsletters, FierceVoIP and FierceOnlineVideo, in addition to managing copy-editing, layout, and web presence for the other two publications in Fierce's telecom group. Peter holds a B.A. in Journalism and English from the University of North Carolina at Chapel Hill, where he was a Morehead Scholar and editor of the public service journal, Insight Out.
The sheer amount of information created each day on social media channels is one of the primary reasons holding people back from interacting and beginning social media outreach. With dozens of platforms and millions of blogs and forums broadcasting conflicting opinions and perspectives, finding a clear direction and actionable insight from the sea...
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Audience Reach: From Millenials to Boomers, How To Reach Your Customers Online
0 Comment(s) | Posted Mar 9, 2010 by Pat Morrell
Patrick Morrell
Pat Morrell began his career in the marketing department of the DC-based Corporate Executive Board, leaving after a year to accept an invitation to work with the Barack Obama Campaign in Ohio. He returned to DC soon thereafter and joined the staff of Congressman Charlie Wilson (D-06). Pat graduated with a B.A. in Political Science from The University of the South where he was a member of the Order of the Gownsmen, Omicron Delta Kappa, and a Fellow with the Center for the Study of the Presidency in Washington, DC.
Nielsen recently released a report detailing the shopping habits of four major age demographics : The Greatest Generation: born prior to 1946 (64 + years of age in 2009) Boomers: 1946 – 1964 (45 to 63) Gen X: 1965 – 1976 (33 to 44) Millennials: 1977 – 1994 (15 to 32) Not surprisingly, each generation is unique in...
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The Social Media Super Bowl
0 Comment(s) | Posted Jan 28, 2010 by Peter Wylie
Peter Wylie
Peter Wylie previously worked at FierceMarkets, a leader in B2B e-media which publishes a portfolio of email newsletters, websites, webinars, and live events focusing on the telecom, life sciences, healthcare, IT, and finance industries. He served as editor of two email newsletters, FierceVoIP and FierceOnlineVideo, in addition to managing copy-editing, layout, and web presence for the other two publications in Fierce's telecom group. Peter holds a B.A. in Journalism and English from the University of North Carolina at Chapel Hill, where he was a Morehead Scholar and editor of the public service journal, Insight Out.
The Super Bowl is going to kick off in 10 days, but another high-profile game is already under way in the social media space. Pepsi-Cola and Coca-Cola are both making big bets on the impact of social media on their advertising campaigns around the game, with Pepsi even going so far as to bypass traditional television ads for the game. ...
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Small Business Marketing Resources - New Google Search Feature
0 Comment(s) | Posted Jan 15, 2010 by Peter Wylie
Peter Wylie
Peter Wylie previously worked at FierceMarkets, a leader in B2B e-media which publishes a portfolio of email newsletters, websites, webinars, and live events focusing on the telecom, life sciences, healthcare, IT, and finance industries. He served as editor of two email newsletters, FierceVoIP and FierceOnlineVideo, in addition to managing copy-editing, layout, and web presence for the other two publications in Fierce's telecom group. Peter holds a B.A. in Journalism and English from the University of North Carolina at Chapel Hill, where he was a Morehead Scholar and editor of the public service journal, Insight Out.
Google has added yet another important feature to its mobile search results that will have significant implications for local businesses. Google will now deliver results on iPhones and Android devices that take into account the user’s location. Now, instead of getting results based solely on universal search rank, the highest ranked...
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Social Media Outreach Helps Haitian Earthquake Victims
0 Comment(s) | Posted Jan 14, 2010 by Peter Wylie
Peter Wylie
Peter Wylie previously worked at FierceMarkets, a leader in B2B e-media which publishes a portfolio of email newsletters, websites, webinars, and live events focusing on the telecom, life sciences, healthcare, IT, and finance industries. He served as editor of two email newsletters, FierceVoIP and FierceOnlineVideo, in addition to managing copy-editing, layout, and web presence for the other two publications in Fierce's telecom group. Peter holds a B.A. in Journalism and English from the University of North Carolina at Chapel Hill, where he was a Morehead Scholar and editor of the public service journal, Insight Out.
In times of great tragedy, it seems that the best uses of social technology come to light. As reports poured in about the devastation following the catastrophic earthquake in Haiti, campaigns to raise awareness about the relief effort started on Twitter and donations poured in via text messages . TIME reported that more than $1 million...
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Five Emerging Media Trends For The Next Five Years
5 Comment(s) | Posted Dec 30, 2009 by Zach Clayton
Zach Clayton
Zach Clayton leads the direction of Three Ships Media and advises certain Three Ships Media clients on digital media strategy. He is deeply engaged in developing the quantitative metrics utilized to assess client performance. Zach also serves as Chairman of New Media Campaigns, a technology and online marketing company based in North Carolina which he co-founded in 2006. Previously, as President of New Media Campaigns, Zach guided the company from inception through the launch of Epicenter One, a proprietary software platform for online marketing. Today, the company serves over 200 clients in 20 different states and has released several software products, including a framework for the PHP software language and Recess, an intuitive content management platform. Previously, Zach created advertising campaigns and managed strategic communications for corporate and political clients, including Deutsche Bank, National Infrastructure Capital Group, EchoStar Communications, Blue Cross Blue Shield Association of America, NewsCorp, and Fred Smith for Governor. He has consulted on early stage venture projects for McKinsey & Company, Harvard University, and Consert Inc. Zach has written for The Hotline, authored two books, and appeared on CNN, MSNBC, and FOX News.
The media landscape has changed more in the last 5 years than the previous 50. Think back over what’s happened in just the second half of this decade. At the beginning of 2004, Google was a privately owned company. At the close of 2009, it is worth almost $200 billion. Facebook, started in 2004, exploded from a geeky Harvard Web...
