-
Friday FaceOff: Don't Overlook The Facebook Gold Standard
0 Comment(s) | Posted Dec 18, 2009 by Pat Morrell
Patrick Morrell
Pat Morrell began his career in the marketing department of the DC-based Corporate Executive Board, leaving after a year to accept an invitation to work with the Barack Obama Campaign in Ohio. He returned to DC soon thereafter and joined the staff of Congressman Charlie Wilson (D-06). Pat graduated with a B.A. in Political Science from The University of the South where he was a member of the Order of the Gownsmen, Omicron Delta Kappa, and a Fellow with the Center for the Study of the Presidency in Washington, DC.
Earlier this morning, Pete Wylie explored the benefits of blogging to a small business marketing strategy . Many of those benefits - such as direct real-time customer engagement and idea-sharing – are common to Facebook’s value proposition as well. But Facebook also offers a unique set of tools and free product offerings that can be...
-
Friday FaceOff: Small Business Marketing Resource, Blogging
0 Comment(s) | Posted Dec 18, 2009 by Peter Wylie
Peter Wylie
Peter Wylie previously worked at FierceMarkets, a leader in B2B e-media which publishes a portfolio of email newsletters, websites, webinars, and live events focusing on the telecom, life sciences, healthcare, IT, and finance industries. He served as editor of two email newsletters, FierceVoIP and FierceOnlineVideo, in addition to managing copy-editing, layout, and web presence for the other two publications in Fierce's telecom group. Peter holds a B.A. in Journalism and English from the University of North Carolina at Chapel Hill, where he was a Morehead Scholar and editor of the public service journal, Insight Out.
As we help clients enter the new world of emerging media practice, there are often significant questions about the specific benefits and potential liabilities of the various platforms we use to spread a client’s content. Blogging is the cornerstone for building an engaged audience for our clients, making it a great place to start the...
-
Friday Faceoff: Chrysler's One-Way Street
0 Comment(s) | Posted Dec 4, 2009 by Pat Morrell
Patrick Morrell
Pat Morrell began his career in the marketing department of the DC-based Corporate Executive Board, leaving after a year to accept an invitation to work with the Barack Obama Campaign in Ohio. He returned to DC soon thereafter and joined the staff of Congressman Charlie Wilson (D-06). Pat graduated with a B.A. in Political Science from The University of the South where he was a member of the Order of the Gownsmen, Omicron Delta Kappa, and a Fellow with the Center for the Study of the Presidency in Washington, DC.
So far in this week's Friday Faceoff , Pete Wylie has weighed in on United Airlines' online inadequacy , and Matt Bales shared the sour taste left in his mouth by Skittles' social media efforts . But put to the test, do either reflect the most egregious missed opportunity in social media? Close, but not quite - I have other ideas......
-
Friday FaceOff: United Airlines, Flying The Unfriendly Social Media Skies
0 Comment(s) | Posted Dec 4, 2009 by Peter Wylie
Peter Wylie
Peter Wylie previously worked at FierceMarkets, a leader in B2B e-media which publishes a portfolio of email newsletters, websites, webinars, and live events focusing on the telecom, life sciences, healthcare, IT, and finance industries. He served as editor of two email newsletters, FierceVoIP and FierceOnlineVideo, in addition to managing copy-editing, layout, and web presence for the other two publications in Fierce's telecom group. Peter holds a B.A. in Journalism and English from the University of North Carolina at Chapel Hill, where he was a Morehead Scholar and editor of the public service journal, Insight Out.
Let’s face it, airlines have their work cut out for them appeasing their customers. Long waits, delays, baggage loss, rude staff, and paying for the first checked bag are only some of the negative things associated with air travel. In the 2008 University of Michigan American Consumer Satisfaction Index, the airline industry ranked last...
-
Friday FaceOff: Round 3, SMBs Succeeding with Social Media
0 Comment(s) | Posted Nov 20, 2009 by Peter Wylie
Peter Wylie
Peter Wylie previously worked at FierceMarkets, a leader in B2B e-media which publishes a portfolio of email newsletters, websites, webinars, and live events focusing on the telecom, life sciences, healthcare, IT, and finance industries. He served as editor of two email newsletters, FierceVoIP and FierceOnlineVideo, in addition to managing copy-editing, layout, and web presence for the other two publications in Fierce's telecom group. Peter holds a B.A. in Journalism and English from the University of North Carolina at Chapel Hill, where he was a Morehead Scholar and editor of the public service journal, Insight Out.
It's Friday again, and time for the 3Ships team to debate another social media topic. Last week, we looked at corporate social media campaigns , and put forth our opinions about why Starbucks, Taylor Guitars, Vitamin Water and Ticketmaster deserved mention among the best business social media deployments we've observed. Granted, the budgets...
-
Friday FaceOff: Capital Ford Gets On The Road with Social Media
0 Comment(s) | Posted Nov 20, 2009 by Peter Wylie
Peter Wylie
Peter Wylie previously worked at FierceMarkets, a leader in B2B e-media which publishes a portfolio of email newsletters, websites, webinars, and live events focusing on the telecom, life sciences, healthcare, IT, and finance industries. He served as editor of two email newsletters, FierceVoIP and FierceOnlineVideo, in addition to managing copy-editing, layout, and web presence for the other two publications in Fierce's telecom group. Peter holds a B.A. in Journalism and English from the University of North Carolina at Chapel Hill, where he was a Morehead Scholar and editor of the public service journal, Insight Out.
Small businesses have been slow to adopt social media practices for a variety of reasons, but time constraints and lack of clear ways to measure the activities are the two biggest roadblocks. Capital Ford is a good example of a small business making a consistent effort to raise awareness online through social media, despite its limited resources to...
-
Friday FaceOff: Social Media Is Not A Laughing Matter @DSIComedy
2 Comment(s) | Posted Nov 20, 2009 by Pat Morrell
Patrick Morrell
Pat Morrell began his career in the marketing department of the DC-based Corporate Executive Board, leaving after a year to accept an invitation to work with the Barack Obama Campaign in Ohio. He returned to DC soon thereafter and joined the staff of Congressman Charlie Wilson (D-06). Pat graduated with a B.A. in Political Science from The University of the South where he was a member of the Order of the Gownsmen, Omicron Delta Kappa, and a Fellow with the Center for the Study of the Presidency in Washington, DC.
Last week I wrote about beverage goliath Glaceau's social media foray with Vitaminwater , an effort which has earned hundreds of thousands of online followers and a loyal, engaged, paying customer base. This week, I've found a similarly progressive online business commitment in my own backyard. The DSI: Dirty South Comedy Theater...
-
Friday FaceOff: Starbucks Engages Customers VIA Social Media
0 Comment(s) | Posted Nov 13, 2009 by Caroline Williams
Caroline Williams
Caroline Williams has spent the last three years focused on marketing and major donor outreach for both national and statewide clients across the country with Benedetti and Farris, LLC in Richmond, VA. At B&F, her client’s accounts included Friends of Bobby Jindal, Rudy Giuliani Presidential Committee, Schwarzenegger for Governor, and the Consumer Electronics Association. Caroline graduated with a B.A. in Political Science and Sociology from Randolph-Macon College where she was president of the student body.
I've been impressed with Starbucks and their social media campaign to promote VIA (instant coffee packets), which started in September. Lessons from the Starbucks VIA social media marketing campaign: V ideos are Hilarious! Starbucks utilized YouTube to post webisodes of Erin and Brad’s adventures as they traveled...
-
Friday FaceOff: Taylor Guitar Is In Tune with Social Media
0 Comment(s) | Posted Nov 13, 2009 by Peter Wylie
Peter Wylie
Peter Wylie previously worked at FierceMarkets, a leader in B2B e-media which publishes a portfolio of email newsletters, websites, webinars, and live events focusing on the telecom, life sciences, healthcare, IT, and finance industries. He served as editor of two email newsletters, FierceVoIP and FierceOnlineVideo, in addition to managing copy-editing, layout, and web presence for the other two publications in Fierce's telecom group. Peter holds a B.A. in Journalism and English from the University of North Carolina at Chapel Hill, where he was a Morehead Scholar and editor of the public service journal, Insight Out.
I’m a huge guitar nut. I’ve been playing for 10 years and I love to read about new models and techniques, and hear fresh opinions about the best products. I’m always looking for new opportunities to connect online with other guitar aficionados through social media, so I compared the Facebook and Twitter presences of guitar...
-
Friday FaceOff: TicketMaster Has the Ticket In Social Media
As more and more companies adapt to the growing presence of the social media community, we at 3Ships have been discussing our favorite companies and social media campaigns. Ticketmaster is the company that has been most impressive to me. Recently, a long lost friend reconnected with me on Facebook by sending me a message to join him at a...
