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Social Media Logistics: Facebook Fan Pages, Part 2
0 Comment(s) | Posted Mar 1, 2010 by Peter Wylie
Peter Wylie
Peter Wylie previously worked at FierceMarkets, a leader in B2B e-media which publishes a portfolio of email newsletters, websites, webinars, and live events focusing on the telecom, life sciences, healthcare, IT, and finance industries. He served as editor of two email newsletters, FierceVoIP and FierceOnlineVideo, in addition to managing copy-editing, layout, and web presence for the other two publications in Fierce's telecom group. Peter holds a B.A. in Journalism and English from the University of North Carolina at Chapel Hill, where he was a Morehead Scholar and editor of the public service journal, Insight Out.
In an earlier post, we touched on how you can establish a Facebook Fan page for your business to begin interacting with current and potential customers. Facebook has more than 100 million active monthly users in the U.S. alone, so it is a crucial place to begin social networking interactions for most businesses. But once you have built a...
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Forrester's Anti-social Blogging Policy
0 Comment(s) | Posted Feb 8, 2010 by Peter Wylie
Peter Wylie
Peter Wylie previously worked at FierceMarkets, a leader in B2B e-media which publishes a portfolio of email newsletters, websites, webinars, and live events focusing on the telecom, life sciences, healthcare, IT, and finance industries. He served as editor of two email newsletters, FierceVoIP and FierceOnlineVideo, in addition to managing copy-editing, layout, and web presence for the other two publications in Fierce's telecom group. Peter holds a B.A. in Journalism and English from the University of North Carolina at Chapel Hill, where he was a Morehead Scholar and editor of the public service journal, Insight Out.
Technology and market research firm Forrester has issued a new policy requiring its analysts to move any personal research blogs under the corporate umbrella. To this point, several Forrester analysts have had personal research blogs, some of which have proven quite popular. The company is arguing that the IP its analysts create on personal...
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Small Business Social Media Logistics: Twitter
0 Comment(s) | Posted Feb 2, 2010 by Pat Morrell
Patrick Morrell
Pat Morrell began his career in the marketing department of the DC-based Corporate Executive Board, leaving after a year to accept an invitation to work with the Barack Obama Campaign in Ohio. He returned to DC soon thereafter and joined the staff of Congressman Charlie Wilson (D-06). Pat graduated with a B.A. in Political Science from The University of the South where he was a member of the Order of the Gownsmen, Omicron Delta Kappa, and a Fellow with the Center for the Study of the Presidency in Washington, DC.
"Just get out there and start talking..." - an idyllic, constant refrain among social media gurus? "Yes, but how?" - the typical response from non-tech, offline-oriented business owners and Baby Boomers. At this point, most folks grasp that they need to be involved in online conversations across social media platforms, but many are still...
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Small Business Marketing Resources
0 Comment(s) | Posted Jan 26, 2010 by Peter Wylie
Peter Wylie
Peter Wylie previously worked at FierceMarkets, a leader in B2B e-media which publishes a portfolio of email newsletters, websites, webinars, and live events focusing on the telecom, life sciences, healthcare, IT, and finance industries. He served as editor of two email newsletters, FierceVoIP and FierceOnlineVideo, in addition to managing copy-editing, layout, and web presence for the other two publications in Fierce's telecom group. Peter holds a B.A. in Journalism and English from the University of North Carolina at Chapel Hill, where he was a Morehead Scholar and editor of the public service journal, Insight Out.
I’ve written before about useful small business marketing resources for owners who want to learn more about best practices online. I’ve come across some others in my research that I wanted to share. 1) Small Business Trends – The site has a collection of useful guides and posts on a range of relevant...
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Social Media Marketing for Franchises
0 Comment(s) | Posted Jan 6, 2010 by Peter Wylie
Peter Wylie
Peter Wylie previously worked at FierceMarkets, a leader in B2B e-media which publishes a portfolio of email newsletters, websites, webinars, and live events focusing on the telecom, life sciences, healthcare, IT, and finance industries. He served as editor of two email newsletters, FierceVoIP and FierceOnlineVideo, in addition to managing copy-editing, layout, and web presence for the other two publications in Fierce's telecom group. Peter holds a B.A. in Journalism and English from the University of North Carolina at Chapel Hill, where he was a Morehead Scholar and editor of the public service journal, Insight Out.
I came across an interesting article this morning in Entrepreneur magazine about social media adoption by franchises. Owners of franchises are in a particularly interesting situation as they explore the social media landscape, as they are trying to grow their business but need to abide by corporate policy. The article has a particularly useful...
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Mobile Ad Deals Signal Rise of Mobile Consumer
0 Comment(s) | Posted Jan 5, 2010 by Peter Wylie
Peter Wylie
Peter Wylie previously worked at FierceMarkets, a leader in B2B e-media which publishes a portfolio of email newsletters, websites, webinars, and live events focusing on the telecom, life sciences, healthcare, IT, and finance industries. He served as editor of two email newsletters, FierceVoIP and FierceOnlineVideo, in addition to managing copy-editing, layout, and web presence for the other two publications in Fierce's telecom group. Peter holds a B.A. in Journalism and English from the University of North Carolina at Chapel Hill, where he was a Morehead Scholar and editor of the public service journal, Insight Out.
Apple is buying mobile advertising company Quattro Wireless for $275 million, according to All Things Digital . This is the second major acquisition of a mobile advertising player in the past two months, as Google announced it was forking over $750 million for AdMob Nov. 9, 2009. The move by both tech giants to bolster their mobile...
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Small Business Owners More Optimisitc About 2010
0 Comment(s) | Posted Dec 28, 2009 by Peter Wylie
Peter Wylie
Peter Wylie previously worked at FierceMarkets, a leader in B2B e-media which publishes a portfolio of email newsletters, websites, webinars, and live events focusing on the telecom, life sciences, healthcare, IT, and finance industries. He served as editor of two email newsletters, FierceVoIP and FierceOnlineVideo, in addition to managing copy-editing, layout, and web presence for the other two publications in Fierce's telecom group. Peter holds a B.A. in Journalism and English from the University of North Carolina at Chapel Hill, where he was a Morehead Scholar and editor of the public service journal, Insight Out.
Small businesses are becoming slightly more optimistic about their prospects in 2010, according to the Discovery Financial Services Small Business Watch. The number of small business owners who thought their business prospects would improve in the next six months increased for the first time since August. But despite the increase in...
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Small Business Owner Hang-Ups on Social Media Marketing
0 Comment(s) | Posted Dec 17, 2009 by Pat Morrell
Patrick Morrell
Pat Morrell began his career in the marketing department of the DC-based Corporate Executive Board, leaving after a year to accept an invitation to work with the Barack Obama Campaign in Ohio. He returned to DC soon thereafter and joined the staff of Congressman Charlie Wilson (D-06). Pat graduated with a B.A. in Political Science from The University of the South where he was a member of the Order of the Gownsmen, Omicron Delta Kappa, and a Fellow with the Center for the Study of the Presidency in Washington, DC.
Anytime we sit down with a small business owner new to the emerging media space, a major concern is brand control. "I'm not comfortable with Facebook and Twitter. I don't like the idea of strangers defining my company online." This has become a common refrain, one that we have come to expect with practically every meeting. And to be...
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Small Business Marketing Advice: Tap into Real-Time Search
0 Comment(s) | Posted Dec 17, 2009 by Peter Wylie
Peter Wylie
Peter Wylie previously worked at FierceMarkets, a leader in B2B e-media which publishes a portfolio of email newsletters, websites, webinars, and live events focusing on the telecom, life sciences, healthcare, IT, and finance industries. He served as editor of two email newsletters, FierceVoIP and FierceOnlineVideo, in addition to managing copy-editing, layout, and web presence for the other two publications in Fierce's telecom group. Peter holds a B.A. in Journalism and English from the University of North Carolina at Chapel Hill, where he was a Morehead Scholar and editor of the public service journal, Insight Out.
Twitter’s relevance to small businesses just skyrocketed, thanks to new integration of the real-time messages into search engine results. Twitter recently signed deals with all of the major search engines ( Google , Yahoo! , Bing ) to place “tweets,” messages written on Twitter, directly into the answers to customers’ searches....
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Small Businesses Will Benefit From New Loans
0 Comment(s) | Posted Dec 16, 2009 by Peter Wylie
Peter Wylie
Peter Wylie previously worked at FierceMarkets, a leader in B2B e-media which publishes a portfolio of email newsletters, websites, webinars, and live events focusing on the telecom, life sciences, healthcare, IT, and finance industries. He served as editor of two email newsletters, FierceVoIP and FierceOnlineVideo, in addition to managing copy-editing, layout, and web presence for the other two publications in Fierce's telecom group. Peter holds a B.A. in Journalism and English from the University of North Carolina at Chapel Hill, where he was a Morehead Scholar and editor of the public service journal, Insight Out.
Good news for small business owners who need to raise capital in the New Year. Bank of America announced today it will increase the amount of its loans to small businesses by $5 billion in 2010. The additional capital could provide security for many small business owners pinched by the current deep recession. Being able to borrow more...
