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Social Media Logistics: Facebook Fan Pages, Part 2
0 Comment(s) | Posted Mar 1, 2010 by Peter Wylie
Peter Wylie
Peter Wylie previously worked at FierceMarkets, a leader in B2B e-media which publishes a portfolio of email newsletters, websites, webinars, and live events focusing on the telecom, life sciences, healthcare, IT, and finance industries. He served as editor of two email newsletters, FierceVoIP and FierceOnlineVideo, in addition to managing copy-editing, layout, and web presence for the other two publications in Fierce's telecom group. Peter holds a B.A. in Journalism and English from the University of North Carolina at Chapel Hill, where he was a Morehead Scholar and editor of the public service journal, Insight Out.
In an earlier post, we touched on how you can establish a Facebook Fan page for your business to begin interacting with current and potential customers. Facebook has more than 100 million active monthly users in the U.S. alone, so it is a crucial place to begin social networking interactions for most businesses. But once you have built a...
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Social Media Delivers Customers for Less than Traditional Marketing
0 Comment(s) | Posted Feb 25, 2010 by Peter Wylie
Peter Wylie
Peter Wylie previously worked at FierceMarkets, a leader in B2B e-media which publishes a portfolio of email newsletters, websites, webinars, and live events focusing on the telecom, life sciences, healthcare, IT, and finance industries. He served as editor of two email newsletters, FierceVoIP and FierceOnlineVideo, in addition to managing copy-editing, layout, and web presence for the other two publications in Fierce's telecom group. Peter holds a B.A. in Journalism and English from the University of North Carolina at Chapel Hill, where he was a Morehead Scholar and editor of the public service journal, Insight Out.
Social media outreach by businesses is beginning to show true value, according to a recent HubSpot study on inbound marketing. The research also finds that business-to-business companies are seeing success in using social media, countering claims that social media may only be able to move the needle for consumer-facing companies. The study...
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Small Business Marketing Advice: Tips On Engaging Locally on Social Networks
0 Comment(s) | Posted Feb 22, 2010 by Peter Wylie
Peter Wylie
Peter Wylie previously worked at FierceMarkets, a leader in B2B e-media which publishes a portfolio of email newsletters, websites, webinars, and live events focusing on the telecom, life sciences, healthcare, IT, and finance industries. He served as editor of two email newsletters, FierceVoIP and FierceOnlineVideo, in addition to managing copy-editing, layout, and web presence for the other two publications in Fierce's telecom group. Peter holds a B.A. in Journalism and English from the University of North Carolina at Chapel Hill, where he was a Morehead Scholar and editor of the public service journal, Insight Out.
Much has been written about the effectiveness of social media outreach in national campaigns, such as Scott Brown’s victory over Martha Coakley in Massachusetts. But social media can also have an outsized impact on local policy proceedings and elections, as an interesting Huffington Post article today explained. The article...
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How Are You Reaching the 200 Million US Residents Online?
0 Comment(s) | Posted Feb 17, 2010 by Peter Wylie
Peter Wylie
Peter Wylie previously worked at FierceMarkets, a leader in B2B e-media which publishes a portfolio of email newsletters, websites, webinars, and live events focusing on the telecom, life sciences, healthcare, IT, and finance industries. He served as editor of two email newsletters, FierceVoIP and FierceOnlineVideo, in addition to managing copy-editing, layout, and web presence for the other two publications in Fierce's telecom group. Peter holds a B.A. in Journalism and English from the University of North Carolina at Chapel Hill, where he was a Morehead Scholar and editor of the public service journal, Insight Out.
New statistics released by Nielsen show just how ubiquitous Internet activity has become. This insight into user behavior demonstrates how crucial interacting online is for small businesses who want to attract more business. Users spent an average of 58 hours online in January, and visited an average of 2,621 Web pages while online,...
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A Generational Gap: Google Buzz and Online Privacy
0 Comment(s) | Posted Feb 15, 2010 by Peter Wylie
Peter Wylie
Peter Wylie previously worked at FierceMarkets, a leader in B2B e-media which publishes a portfolio of email newsletters, websites, webinars, and live events focusing on the telecom, life sciences, healthcare, IT, and finance industries. He served as editor of two email newsletters, FierceVoIP and FierceOnlineVideo, in addition to managing copy-editing, layout, and web presence for the other two publications in Fierce's telecom group. Peter holds a B.A. in Journalism and English from the University of North Carolina at Chapel Hill, where he was a Morehead Scholar and editor of the public service journal, Insight Out.
Google is working out the kinks in its new social media offering, Google Buzz. The service’s most contentious feature—auto-following of Gmail contacts without user permission—has been replaced with an opt-in list of suggested people to follow. I had a conversation with a colleague this weekend about the auto-following...
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Tempur-Pedic Gets Comfortable With Social Media
1 Comment(s) | Posted Feb 12, 2010 by Caroline Williams
Caroline Williams
Caroline Williams has spent the last three years focused on marketing and major donor outreach for both national and statewide clients across the country with Benedetti and Farris, LLC in Richmond, VA. At B&F, her client’s accounts included Friends of Bobby Jindal, Rudy Giuliani Presidential Committee, Schwarzenegger for Governor, and the Consumer Electronics Association. Caroline graduated with a B.A. in Political Science and Sociology from Randolph-Macon College where she was president of the student body.
Yesterday I was watching Power Lunch on CNBC and a segment came on highlighting Tempur-Pedic's new marketing campaign . The television ad tells the customer to go online and "ask someone you know" about how well they sleep, to "check out twitter", and to "try your friends on facebook" to learn more about their mattresses. This is a large...
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Small Business Social Media Logistics: Facebook
0 Comment(s) | Posted Feb 11, 2010 by Peter Wylie
Peter Wylie
Peter Wylie previously worked at FierceMarkets, a leader in B2B e-media which publishes a portfolio of email newsletters, websites, webinars, and live events focusing on the telecom, life sciences, healthcare, IT, and finance industries. He served as editor of two email newsletters, FierceVoIP and FierceOnlineVideo, in addition to managing copy-editing, layout, and web presence for the other two publications in Fierce's telecom group. Peter holds a B.A. in Journalism and English from the University of North Carolina at Chapel Hill, where he was a Morehead Scholar and editor of the public service journal, Insight Out.
Last week, we covered the basics on how a small business can set up a Twitter profile and begin using it . In addition to Twitter, businesses that want to engage in social media marketing should set up a Facebook Fan page. Maintaining accounts on both services helps expose your business to the widest array of potential customers and offers...
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Small Business Owners: THIS Is Why You Should Care About Google Buzz
0 Comment(s) | Posted Feb 10, 2010 by Pat Morrell
Patrick Morrell
Pat Morrell began his career in the marketing department of the DC-based Corporate Executive Board, leaving after a year to accept an invitation to work with the Barack Obama Campaign in Ohio. He returned to DC soon thereafter and joined the staff of Congressman Charlie Wilson (D-06). Pat graduated with a B.A. in Political Science from The University of the South where he was a member of the Order of the Gownsmen, Omicron Delta Kappa, and a Fellow with the Center for the Study of the Presidency in Washington, DC.
For lack of a less egregiously corny introduction, there's been a great deal of buzz surrounding Google's latest innovation, "Google Buzz." As many of you have likely already heard, Google's innovation team unveiled "Buzz" yesterday , touting it as the next evolution in Google communication tools. But why should this matter in the...
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Forrester's Anti-social Blogging Policy
0 Comment(s) | Posted Feb 8, 2010 by Peter Wylie
Peter Wylie
Peter Wylie previously worked at FierceMarkets, a leader in B2B e-media which publishes a portfolio of email newsletters, websites, webinars, and live events focusing on the telecom, life sciences, healthcare, IT, and finance industries. He served as editor of two email newsletters, FierceVoIP and FierceOnlineVideo, in addition to managing copy-editing, layout, and web presence for the other two publications in Fierce's telecom group. Peter holds a B.A. in Journalism and English from the University of North Carolina at Chapel Hill, where he was a Morehead Scholar and editor of the public service journal, Insight Out.
Technology and market research firm Forrester has issued a new policy requiring its analysts to move any personal research blogs under the corporate umbrella. To this point, several Forrester analysts have had personal research blogs, some of which have proven quite popular. The company is arguing that the IP its analysts create on personal...
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Social Network Segmentation Should Shape Outreach Strategy
0 Comment(s) | Posted Feb 4, 2010 by Peter Wylie
Peter Wylie
Peter Wylie previously worked at FierceMarkets, a leader in B2B e-media which publishes a portfolio of email newsletters, websites, webinars, and live events focusing on the telecom, life sciences, healthcare, IT, and finance industries. He served as editor of two email newsletters, FierceVoIP and FierceOnlineVideo, in addition to managing copy-editing, layout, and web presence for the other two publications in Fierce's telecom group. Peter holds a B.A. in Journalism and English from the University of North Carolina at Chapel Hill, where he was a Morehead Scholar and editor of the public service journal, Insight Out.
As social networks continue to grow their audiences, important usage trends are emerging that will help define successful marketing strategies. Businesses beginning to market using social networks should take note of two new studies on the demographics of social media use. First, IT research firm Gartner predicts that 50 percent of...
