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Custom Content Generation to Win New Customers
0 Comment(s) | Posted Apr 8, 2010 by Peter Wylie
Peter Wylie
Peter Wylie previously worked at FierceMarkets, a leader in B2B e-media which publishes a portfolio of email newsletters, websites, webinars, and live events focusing on the telecom, life sciences, healthcare, IT, and finance industries. He served as editor of two email newsletters, FierceVoIP and FierceOnlineVideo, in addition to managing copy-editing, layout, and web presence for the other two publications in Fierce's telecom group. Peter holds a B.A. in Journalism and English from the University of North Carolina at Chapel Hill, where he was a Morehead Scholar and editor of the public service journal, Insight Out.
USA Today announced today that it is outsourcing content generation for its Travel Tips section to Demand Media, a content network that generates story ideas based on search behavior. With traditional media companies like USA Today beginning to embrace Web 2.0 content strategies, the value proposition of blogging and content generation based on...
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How to Convince Management That Social Media Outreach Will Be Valuable
1 Comment(s) | Posted Mar 30, 2010 by Peter Wylie
Peter Wylie
Peter Wylie previously worked at FierceMarkets, a leader in B2B e-media which publishes a portfolio of email newsletters, websites, webinars, and live events focusing on the telecom, life sciences, healthcare, IT, and finance industries. He served as editor of two email newsletters, FierceVoIP and FierceOnlineVideo, in addition to managing copy-editing, layout, and web presence for the other two publications in Fierce's telecom group. Peter holds a B.A. in Journalism and English from the University of North Carolina at Chapel Hill, where he was a Morehead Scholar and editor of the public service journal, Insight Out.
We talk to marketing professionals every day about the ways social media can impact their business results and drive awareness and sales for their companies. But we also hear that once these VPs of marketing or CMOs have been convinced about the viability of social media as an outreach tool, they often have trouble convincing upper management....
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Data Drives the Transformation of Key Business Practices
0 Comment(s) | Posted Mar 16, 2010 by Peter Wylie
Peter Wylie
Peter Wylie previously worked at FierceMarkets, a leader in B2B e-media which publishes a portfolio of email newsletters, websites, webinars, and live events focusing on the telecom, life sciences, healthcare, IT, and finance industries. He served as editor of two email newsletters, FierceVoIP and FierceOnlineVideo, in addition to managing copy-editing, layout, and web presence for the other two publications in Fierce's telecom group. Peter holds a B.A. in Journalism and English from the University of North Carolina at Chapel Hill, where he was a Morehead Scholar and editor of the public service journal, Insight Out.
An interesting piece in TechCrunch yesterday highlighted the growing significance of data gathering and analysis, even for companies that have not traditionally relied on manipulating and analyzing data in their operations. The automation of so much of business—and marketing especially—as the Internet Age has progressed has caused...
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A Guide to Selecting a Social Media Monitoring Solution
2 Comment(s) | Posted Mar 12, 2010 by Peter Wylie
Peter Wylie
Peter Wylie previously worked at FierceMarkets, a leader in B2B e-media which publishes a portfolio of email newsletters, websites, webinars, and live events focusing on the telecom, life sciences, healthcare, IT, and finance industries. He served as editor of two email newsletters, FierceVoIP and FierceOnlineVideo, in addition to managing copy-editing, layout, and web presence for the other two publications in Fierce's telecom group. Peter holds a B.A. in Journalism and English from the University of North Carolina at Chapel Hill, where he was a Morehead Scholar and editor of the public service journal, Insight Out.
The sheer amount of information created each day on social media channels is one of the primary reasons holding people back from interacting and beginning social media outreach. With dozens of platforms and millions of blogs and forums broadcasting conflicting opinions and perspectives, finding a clear direction and actionable insight from the sea...
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Social Media Delivers Customers for Less than Traditional Marketing
0 Comment(s) | Posted Feb 25, 2010 by Peter Wylie
Peter Wylie
Peter Wylie previously worked at FierceMarkets, a leader in B2B e-media which publishes a portfolio of email newsletters, websites, webinars, and live events focusing on the telecom, life sciences, healthcare, IT, and finance industries. He served as editor of two email newsletters, FierceVoIP and FierceOnlineVideo, in addition to managing copy-editing, layout, and web presence for the other two publications in Fierce's telecom group. Peter holds a B.A. in Journalism and English from the University of North Carolina at Chapel Hill, where he was a Morehead Scholar and editor of the public service journal, Insight Out.
Social media outreach by businesses is beginning to show true value, according to a recent HubSpot study on inbound marketing. The research also finds that business-to-business companies are seeing success in using social media, countering claims that social media may only be able to move the needle for consumer-facing companies. The study...
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Small Business Marketing Advice: Tips On Engaging Locally on Social Networks
0 Comment(s) | Posted Feb 22, 2010 by Peter Wylie
Peter Wylie
Peter Wylie previously worked at FierceMarkets, a leader in B2B e-media which publishes a portfolio of email newsletters, websites, webinars, and live events focusing on the telecom, life sciences, healthcare, IT, and finance industries. He served as editor of two email newsletters, FierceVoIP and FierceOnlineVideo, in addition to managing copy-editing, layout, and web presence for the other two publications in Fierce's telecom group. Peter holds a B.A. in Journalism and English from the University of North Carolina at Chapel Hill, where he was a Morehead Scholar and editor of the public service journal, Insight Out.
Much has been written about the effectiveness of social media outreach in national campaigns, such as Scott Brown’s victory over Martha Coakley in Massachusetts. But social media can also have an outsized impact on local policy proceedings and elections, as an interesting Huffington Post article today explained. The article...
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How Are You Reaching the 200 Million US Residents Online?
0 Comment(s) | Posted Feb 17, 2010 by Peter Wylie
Peter Wylie
Peter Wylie previously worked at FierceMarkets, a leader in B2B e-media which publishes a portfolio of email newsletters, websites, webinars, and live events focusing on the telecom, life sciences, healthcare, IT, and finance industries. He served as editor of two email newsletters, FierceVoIP and FierceOnlineVideo, in addition to managing copy-editing, layout, and web presence for the other two publications in Fierce's telecom group. Peter holds a B.A. in Journalism and English from the University of North Carolina at Chapel Hill, where he was a Morehead Scholar and editor of the public service journal, Insight Out.
New statistics released by Nielsen show just how ubiquitous Internet activity has become. This insight into user behavior demonstrates how crucial interacting online is for small businesses who want to attract more business. Users spent an average of 58 hours online in January, and visited an average of 2,621 Web pages while online,...
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Unexpected: Potentially Irrelevant Innovation From Google
0 Comment(s) | Posted Feb 16, 2010 by Pat Morrell
Patrick Morrell
Pat Morrell began his career in the marketing department of the DC-based Corporate Executive Board, leaving after a year to accept an invitation to work with the Barack Obama Campaign in Ohio. He returned to DC soon thereafter and joined the staff of Congressman Charlie Wilson (D-06). Pat graduated with a B.A. in Political Science from The University of the South where he was a member of the Order of the Gownsmen, Omicron Delta Kappa, and a Fellow with the Center for the Study of the Presidency in Washington, DC.
Google's latest attempt to simplify AdWords for small business owners hinges on the appeal of color. A great post from Marketing Pilgrim's Frank Reed ( Google Gives SMB Market Something to Look Forward To ) explains a project Google is beta-testing in the Houston market. For $25/month Google will: 1) attach a "yellow flag" to all Adwords...
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Forrester's Anti-social Blogging Policy
0 Comment(s) | Posted Feb 8, 2010 by Peter Wylie
Peter Wylie
Peter Wylie previously worked at FierceMarkets, a leader in B2B e-media which publishes a portfolio of email newsletters, websites, webinars, and live events focusing on the telecom, life sciences, healthcare, IT, and finance industries. He served as editor of two email newsletters, FierceVoIP and FierceOnlineVideo, in addition to managing copy-editing, layout, and web presence for the other two publications in Fierce's telecom group. Peter holds a B.A. in Journalism and English from the University of North Carolina at Chapel Hill, where he was a Morehead Scholar and editor of the public service journal, Insight Out.
Technology and market research firm Forrester has issued a new policy requiring its analysts to move any personal research blogs under the corporate umbrella. To this point, several Forrester analysts have had personal research blogs, some of which have proven quite popular. The company is arguing that the IP its analysts create on personal...
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Social Network Segmentation Should Shape Outreach Strategy
0 Comment(s) | Posted Feb 4, 2010 by Peter Wylie
Peter Wylie
Peter Wylie previously worked at FierceMarkets, a leader in B2B e-media which publishes a portfolio of email newsletters, websites, webinars, and live events focusing on the telecom, life sciences, healthcare, IT, and finance industries. He served as editor of two email newsletters, FierceVoIP and FierceOnlineVideo, in addition to managing copy-editing, layout, and web presence for the other two publications in Fierce's telecom group. Peter holds a B.A. in Journalism and English from the University of North Carolina at Chapel Hill, where he was a Morehead Scholar and editor of the public service journal, Insight Out.
As social networks continue to grow their audiences, important usage trends are emerging that will help define successful marketing strategies. Businesses beginning to market using social networks should take note of two new studies on the demographics of social media use. First, IT research firm Gartner predicts that 50 percent of...
