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Custom Content Generation to Win New Customers
0 Comment(s) | Posted Apr 8, 2010 by Peter Wylie
Peter Wylie
Peter Wylie previously worked at FierceMarkets, a leader in B2B e-media which publishes a portfolio of email newsletters, websites, webinars, and live events focusing on the telecom, life sciences, healthcare, IT, and finance industries. He served as editor of two email newsletters, FierceVoIP and FierceOnlineVideo, in addition to managing copy-editing, layout, and web presence for the other two publications in Fierce's telecom group. Peter holds a B.A. in Journalism and English from the University of North Carolina at Chapel Hill, where he was a Morehead Scholar and editor of the public service journal, Insight Out.
USA Today announced today that it is outsourcing content generation for its Travel Tips section to Demand Media, a content network that generates story ideas based on search behavior. With traditional media companies like USA Today beginning to embrace Web 2.0 content strategies, the value proposition of blogging and content generation based on...
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Expanding the Business Uses of Twitter
0 Comment(s) | Posted Apr 6, 2010 by Peter Wylie
Peter Wylie
Peter Wylie previously worked at FierceMarkets, a leader in B2B e-media which publishes a portfolio of email newsletters, websites, webinars, and live events focusing on the telecom, life sciences, healthcare, IT, and finance industries. He served as editor of two email newsletters, FierceVoIP and FierceOnlineVideo, in addition to managing copy-editing, layout, and web presence for the other two publications in Fierce's telecom group. Peter holds a B.A. in Journalism and English from the University of North Carolina at Chapel Hill, where he was a Morehead Scholar and editor of the public service journal, Insight Out.
Convincing clients about the commercial utility of social networks is always a crucial part of our education process. Many people initially think networks like Twitter are solely used for meaningless babble about breakfast choices and weekend plans. For instance, one client recently summed up the goal of activities on the social networks he...
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How to Convince Management That Social Media Outreach Will Be Valuable
1 Comment(s) | Posted Mar 30, 2010 by Peter Wylie
Peter Wylie
Peter Wylie previously worked at FierceMarkets, a leader in B2B e-media which publishes a portfolio of email newsletters, websites, webinars, and live events focusing on the telecom, life sciences, healthcare, IT, and finance industries. He served as editor of two email newsletters, FierceVoIP and FierceOnlineVideo, in addition to managing copy-editing, layout, and web presence for the other two publications in Fierce's telecom group. Peter holds a B.A. in Journalism and English from the University of North Carolina at Chapel Hill, where he was a Morehead Scholar and editor of the public service journal, Insight Out.
We talk to marketing professionals every day about the ways social media can impact their business results and drive awareness and sales for their companies. But we also hear that once these VPs of marketing or CMOs have been convinced about the viability of social media as an outreach tool, they often have trouble convincing upper management....
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Data Drives the Transformation of Key Business Practices
0 Comment(s) | Posted Mar 16, 2010 by Peter Wylie
Peter Wylie
Peter Wylie previously worked at FierceMarkets, a leader in B2B e-media which publishes a portfolio of email newsletters, websites, webinars, and live events focusing on the telecom, life sciences, healthcare, IT, and finance industries. He served as editor of two email newsletters, FierceVoIP and FierceOnlineVideo, in addition to managing copy-editing, layout, and web presence for the other two publications in Fierce's telecom group. Peter holds a B.A. in Journalism and English from the University of North Carolina at Chapel Hill, where he was a Morehead Scholar and editor of the public service journal, Insight Out.
An interesting piece in TechCrunch yesterday highlighted the growing significance of data gathering and analysis, even for companies that have not traditionally relied on manipulating and analyzing data in their operations. The automation of so much of business—and marketing especially—as the Internet Age has progressed has caused...
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A Guide to Selecting a Social Media Monitoring Solution
2 Comment(s) | Posted Mar 12, 2010 by Peter Wylie
Peter Wylie
Peter Wylie previously worked at FierceMarkets, a leader in B2B e-media which publishes a portfolio of email newsletters, websites, webinars, and live events focusing on the telecom, life sciences, healthcare, IT, and finance industries. He served as editor of two email newsletters, FierceVoIP and FierceOnlineVideo, in addition to managing copy-editing, layout, and web presence for the other two publications in Fierce's telecom group. Peter holds a B.A. in Journalism and English from the University of North Carolina at Chapel Hill, where he was a Morehead Scholar and editor of the public service journal, Insight Out.
The sheer amount of information created each day on social media channels is one of the primary reasons holding people back from interacting and beginning social media outreach. With dozens of platforms and millions of blogs and forums broadcasting conflicting opinions and perspectives, finding a clear direction and actionable insight from the sea...
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How Are You Reaching the 200 Million US Residents Online?
0 Comment(s) | Posted Feb 17, 2010 by Peter Wylie
Peter Wylie
Peter Wylie previously worked at FierceMarkets, a leader in B2B e-media which publishes a portfolio of email newsletters, websites, webinars, and live events focusing on the telecom, life sciences, healthcare, IT, and finance industries. He served as editor of two email newsletters, FierceVoIP and FierceOnlineVideo, in addition to managing copy-editing, layout, and web presence for the other two publications in Fierce's telecom group. Peter holds a B.A. in Journalism and English from the University of North Carolina at Chapel Hill, where he was a Morehead Scholar and editor of the public service journal, Insight Out.
New statistics released by Nielsen show just how ubiquitous Internet activity has become. This insight into user behavior demonstrates how crucial interacting online is for small businesses who want to attract more business. Users spent an average of 58 hours online in January, and visited an average of 2,621 Web pages while online,...
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Unexpected: Potentially Irrelevant Innovation From Google
0 Comment(s) | Posted Feb 16, 2010 by Pat Morrell
Patrick Morrell
Pat Morrell began his career in the marketing department of the DC-based Corporate Executive Board, leaving after a year to accept an invitation to work with the Barack Obama Campaign in Ohio. He returned to DC soon thereafter and joined the staff of Congressman Charlie Wilson (D-06). Pat graduated with a B.A. in Political Science from The University of the South where he was a member of the Order of the Gownsmen, Omicron Delta Kappa, and a Fellow with the Center for the Study of the Presidency in Washington, DC.
Google's latest attempt to simplify AdWords for small business owners hinges on the appeal of color. A great post from Marketing Pilgrim's Frank Reed ( Google Gives SMB Market Something to Look Forward To ) explains a project Google is beta-testing in the Houston market. For $25/month Google will: 1) attach a "yellow flag" to all Adwords...
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Small Business Social Media Logistics: Twitter Round II
1 Comment(s) | Posted Feb 9, 2010 by Pat Morrell
Patrick Morrell
Pat Morrell began his career in the marketing department of the DC-based Corporate Executive Board, leaving after a year to accept an invitation to work with the Barack Obama Campaign in Ohio. He returned to DC soon thereafter and joined the staff of Congressman Charlie Wilson (D-06). Pat graduated with a B.A. in Political Science from The University of the South where he was a member of the Order of the Gownsmen, Omicron Delta Kappa, and a Fellow with the Center for the Study of the Presidency in Washington, DC.
Last week I offered a very basic primer on getting started with Twitter , from set-up to log-in to "Who do I follow?" This was in response to what we've found is often the biggest hurdle for small business owners i.e. knowing how to get started. The second biggest hurdle? Maintaining activity. As promised last week, here's a...
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Social Network Segmentation Should Shape Outreach Strategy
0 Comment(s) | Posted Feb 4, 2010 by Peter Wylie
Peter Wylie
Peter Wylie previously worked at FierceMarkets, a leader in B2B e-media which publishes a portfolio of email newsletters, websites, webinars, and live events focusing on the telecom, life sciences, healthcare, IT, and finance industries. He served as editor of two email newsletters, FierceVoIP and FierceOnlineVideo, in addition to managing copy-editing, layout, and web presence for the other two publications in Fierce's telecom group. Peter holds a B.A. in Journalism and English from the University of North Carolina at Chapel Hill, where he was a Morehead Scholar and editor of the public service journal, Insight Out.
As social networks continue to grow their audiences, important usage trends are emerging that will help define successful marketing strategies. Businesses beginning to market using social networks should take note of two new studies on the demographics of social media use. First, IT research firm Gartner predicts that 50 percent of...
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Best Practices for Ensuring Business Security on Social Networks
0 Comment(s) | Posted Feb 2, 2010 by Peter Wylie
Peter Wylie
Peter Wylie previously worked at FierceMarkets, a leader in B2B e-media which publishes a portfolio of email newsletters, websites, webinars, and live events focusing on the telecom, life sciences, healthcare, IT, and finance industries. He served as editor of two email newsletters, FierceVoIP and FierceOnlineVideo, in addition to managing copy-editing, layout, and web presence for the other two publications in Fierce's telecom group. Peter holds a B.A. in Journalism and English from the University of North Carolina at Chapel Hill, where he was a Morehead Scholar and editor of the public service journal, Insight Out.
A recent survey by technology consultancy Sophos found that security attacks through social media increased by more than 70 percent last year. As businesses seek ways to interact with potential customers online, many list concerns about these types of attacks as a reason they are reluctant to engage with social media. Seventy-two percent of...
