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Digital Direct Marketing: Is Scheduling Social Media Updates Inauthentic?
The typical American consumer spends more than 20% of their online time on blogs or social networks and more than 30% of their online time on Facebook. Nielsen recently reported that the world spends more than 110 billion minutes on social networks and blog sites, which is 66% more time than people were spending on them last year, or about 6...
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Social Marketing Strategies: Branding through Social Networks
The growth of online social network usage among professionals and consumers has revamped the way connections are made and brands are built, offering the ability to reach a wider audience and at the same time providing greater room for error in constructing an online reputation. It is essential for marketers to understand how to capitalize on these...
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Strategic Internet Marketing: Four Perspectives on Social Media ROI
ReadWriteWeb recently posted an article based on a Forrester analyst report called “If You Think Social Media Marketing is Worthless, You’re Probably Doing it Wrong” and I tend to agree. The only adjustment I’d make to that title, and a point the author hits on later in the post, is that even if you are doing it right, the...
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3 Strategic Moves to Manage the Big and Small Aspects of Social Media
There are a number of cities, universities and businesses that are described as having all the benefits of being large, but with the comfort of feeling small. I grew up in an area of Atlanta that possessed the familiarity and intimacy of knowing that you would never walk into the Starbucks on West Paces Ferry without seeing at least one person you...
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What Is the Best Way for Marketers to Engage Facebook's 500 Million Users?
0 Comment(s) | Posted Jul 22, 2010 by Peter Wylie
Peter Wylie
Peter Wylie previously worked at FierceMarkets, a leader in B2B e-media which publishes a portfolio of email newsletters, websites, webinars, and live events focusing on the telecom, life sciences, healthcare, IT, and finance industries. He served as editor of two email newsletters, FierceVoIP and FierceOnlineVideo, in addition to managing copy-editing, layout, and web presence for the other two publications in Fierce's telecom group. Peter holds a B.A. in Journalism and English from the University of North Carolina at Chapel Hill, where he was a Morehead Scholar and editor of the public service journal, Insight Out.
Facebook has surpassed 500 million active users worldwide, a simply astonishing achievement for a service started in a Harvard dorm room just over 6 years ago. The growth of the company has created a robust network for individuals to make and strengthen connections, as well as a burgeoning marketplace for businesses interested in a new mode of...
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Strategic Internet Marketing: Social Media's Opportunity Cost
In the lifecycle of social Internet usage, the trends of adoption seem fairly predictable at first glance: the tech savvy innovators dove in from the start, curious young people who grew up in the midst of major Internet advances came next and then various late adopters followed. What is odd about this is that a significant portion of late...
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Optimizing Your Real Estate Digital Marketing Strategy
As we discussed last week, online communities and residential real estate are a natural fit because both real estate sales and social networks are driven by word of mouth and relationships. Given this understanding, it is not surprising that many brokerage firms have already begun to explore and implement social media efforts. Getting into...
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CRM: Using Social Media to Improve Brand Loyalty
Customer relationship management (CRM) is a delicate and integral part in any business’ success, and when done well, drives a return in the long run due to customer retention and satisfaction. Social networks are the new frontier, and the inevitable one, for providing this customer engagement, so it is crucial to a company’s staying...
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Community Banks: Can Potential Customers Find You Online?
People who research community bank services online are the most likely group to open an account. This could be due to greater convenience, availability of more information, higher consumer engagement, or the stronger customer service represented by banks that have a strong online presence by which to connect with potential customers. Regardless of...
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Why SaaS Firms Should Develop Digital Marketing Channels
0 Comment(s) | Posted Jul 9, 2010 by Peter Wylie
Peter Wylie
Peter Wylie previously worked at FierceMarkets, a leader in B2B e-media which publishes a portfolio of email newsletters, websites, webinars, and live events focusing on the telecom, life sciences, healthcare, IT, and finance industries. He served as editor of two email newsletters, FierceVoIP and FierceOnlineVideo, in addition to managing copy-editing, layout, and web presence for the other two publications in Fierce's telecom group. Peter holds a B.A. in Journalism and English from the University of North Carolina at Chapel Hill, where he was a Morehead Scholar and editor of the public service journal, Insight Out.
SaaS is an attractive model because of the recurring revenue streams and returns to scale possible when you convince large numbers of customers to purchase the license to use the same tool for a monthly fee. But SaaS companies must justify their capital-intensive development cycles with adequate customer acquisition through marketing for the...
