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What Foursquare's Funding Means for Marketers
4 Comment(s) | Posted Jun 30, 2010 by Peter Wylie
Peter Wylie
Peter Wylie previously worked at FierceMarkets, a leader in B2B e-media which publishes a portfolio of email newsletters, websites, webinars, and live events focusing on the telecom, life sciences, healthcare, IT, and finance industries. He served as editor of two email newsletters, FierceVoIP and FierceOnlineVideo, in addition to managing copy-editing, layout, and web presence for the other two publications in Fierce's telecom group. Peter holds a B.A. in Journalism and English from the University of North Carolina at Chapel Hill, where he was a Morehead Scholar and editor of the public service journal, Insight Out.
Foursquare, the latest Web wonder, closed a $20 million round of venture funding yesterday. The start-up brushed off acquisition offers from Facebook, Yahoo!, and other companies to try to build a viable standalone business. Foursquare has gotten more media attention recently than almost any other new social technology, but Foursquare’s...
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For Community Banks, Social Networks in 2010 Are the Web Banking of 2000
3 Comment(s) | Posted Jun 29, 2010 by Zach Clayton
Zach Clayton
Zach Clayton leads the direction of Three Ships Media and advises certain Three Ships Media clients on digital media strategy. He is deeply engaged in developing the quantitative metrics utilized to assess client performance. Zach also serves as Chairman of New Media Campaigns, a technology and online marketing company based in North Carolina which he co-founded in 2006. Previously, as President of New Media Campaigns, Zach guided the company from inception through the launch of Epicenter One, a proprietary software platform for online marketing. Today, the company serves over 200 clients in 20 different states and has released several software products, including a framework for the PHP software language and Recess, an intuitive content management platform. Previously, Zach created advertising campaigns and managed strategic communications for corporate and political clients, including Deutsche Bank, National Infrastructure Capital Group, EchoStar Communications, Blue Cross Blue Shield Association of America, NewsCorp, and Fred Smith for Governor. He has consulted on early stage venture projects for McKinsey & Company, Harvard University, and Consert Inc. Zach has written for The Hotline, authored two books, and appeared on CNN, MSNBC, and FOX News.
As with any new development regarding relationships and the technological progress enabling them, in an industry such as banking, there are hesitations. In the larger arena, businesses like Bank of America show a strong presence of a team with a specific focus on Twitter, but many community banks are hesitant. Understandably, there is...
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How Digital Activity Affects Brain Activity
Over time, studies have consistently been done to analyze the impact of integrating new technology into society. In 1995, Robert Putnam released “Bowling Alone”, a study detailing the decrease in civic engagement and social interaction since the 1950s correlated with the increased usage of individualistic technologies like...
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LinkedIn Adds Engaging Features for Professionals
LinkedIn’s group options expanded notably when new developments and updates were recently added to the social networking site, which now serves more than 70 million professionals. The main changes enable users that are group members to connect, dialogue and follow conversations in a more personalized way than before, increasing the...
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Community Banks Must Look to the New Online Communities
0 Comment(s) | Posted Jun 23, 2010 by Zach Clayton
Zach Clayton
Zach Clayton leads the direction of Three Ships Media and advises certain Three Ships Media clients on digital media strategy. He is deeply engaged in developing the quantitative metrics utilized to assess client performance. Zach also serves as Chairman of New Media Campaigns, a technology and online marketing company based in North Carolina which he co-founded in 2006. Previously, as President of New Media Campaigns, Zach guided the company from inception through the launch of Epicenter One, a proprietary software platform for online marketing. Today, the company serves over 200 clients in 20 different states and has released several software products, including a framework for the PHP software language and Recess, an intuitive content management platform. Previously, Zach created advertising campaigns and managed strategic communications for corporate and political clients, including Deutsche Bank, National Infrastructure Capital Group, EchoStar Communications, Blue Cross Blue Shield Association of America, NewsCorp, and Fred Smith for Governor. He has consulted on early stage venture projects for McKinsey & Company, Harvard University, and Consert Inc. Zach has written for The Hotline, authored two books, and appeared on CNN, MSNBC, and FOX News.
Historically, community banks have built their foundations on personal relationships and word of mouth referrals, but these traditional forms of interaction with clients are quickly changing location. With the rapid and pervasive development of online communities, businesses are, in a sense, scrambling to find out how those community bank...
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Three Ships CEO Reflects on EMRC and NCAB Presentations
After speaking to the Emerging Media Research Council and the NC Association of Broadcasters, Three Ships CEO Zach Clayton recently blogged about the questions facing communicators and media managers in an interactive communications landscape. What new capabilities must they develop? What problems must they solve? You can read more...
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BP's Digital Marketing Struggle: Presence Doesn't Equal Engagement
BP’s digital strategy to respond to and update people about the oil spill has been highly criticized and ultimately found lacking due to their inability to communicate in a transparent and straightforward way. Though the news may be bad, delivering it directly and honestly is what people are asking for rather than circuitously avoiding the...
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New Digital Marketing (Potential) Opportunity: Facebook Questions
Facebook’s newest development in social networking, Facebook Questions, is currently being explored by beta testers. Once Facebook approved them as legitimate and worthwhile for testing the new question and answer capabilities, it granted these users a sneak-peak of the new service. While it may seem to channel the once-dominant...
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Location Specific Digital Marketing: Twitter + Foursquare
Starting today, Twitter has enabled users to add context to their content . By partnering with Foursquare, tweets now have a geolocation option available so that you not only know who is saying what and when, but where they are when they say it. Joining with Foursquare is a smart move on Twitter’s part due to the location-based...
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Search Engine Optimization: Specific, Targeted, Essential
Online search has become a daily part of life for almost all Internet users, whether using your mobile phone to look up a name you can’t remember or sitting down to research a big purchase. Search has replaced the giant phonebooks previously used to find a business address or a store’s number. It provides detailed information,...
