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Wired Magazine Goes Digital on the iPad
Wired Magazine, a narrative of digital media expansion, released its iPad app today, fully acknowledging the irony that after preaching all things digital for so long, they are just now making the switch from print in 2010. They, alongside many others, have gotten on board with the tablet trend of digital books, news and magazines, which Apple...
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Email Marketing Integration With Social Media Demonstrates ROI
0 Comment(s) | Posted May 26, 2010 by Peter Wylie
Peter Wylie
Peter Wylie previously worked at FierceMarkets, a leader in B2B e-media which publishes a portfolio of email newsletters, websites, webinars, and live events focusing on the telecom, life sciences, healthcare, IT, and finance industries. He served as editor of two email newsletters, FierceVoIP and FierceOnlineVideo, in addition to managing copy-editing, layout, and web presence for the other two publications in Fierce's telecom group. Peter holds a B.A. in Journalism and English from the University of North Carolina at Chapel Hill, where he was a Morehead Scholar and editor of the public service journal, Insight Out.
A recent wave of acquisitions of social media start ups by prominent email marketing firms is a clear sign that companies are seeing the benefits of integrating social media with other forms of digital marketing. Social media can catalyze deeper business relationships and move people closer to a purchasing decision, and these email firms have...
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Digital Marketing with a Target Audience in Mind
The most effective marketing, whether online or through another medium, is consumer centric. As digital opportunities evolve, marketing is developing in a way that allows businesses to market in a more specific, targeted and personal way through social media, blogs and mobile devices. Digital marketing campaign s create value by...
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Three Ships Media featured in Triangle Business Journal
Three Ships Media founder and CEO Zach Clayton was recently featured in the Triangle Business Journal, a Triangle-area business publication highlighting top business and marketing news. Clayton spoke to the TBJ about the logic behind the Three Ships Media business model, noting that social media marketing is rooted in traditional marketing...
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New Study Shows Potential of "Big Data"
0 Comment(s) | Posted May 19, 2010 by Peter Wylie
Peter Wylie
Peter Wylie previously worked at FierceMarkets, a leader in B2B e-media which publishes a portfolio of email newsletters, websites, webinars, and live events focusing on the telecom, life sciences, healthcare, IT, and finance industries. He served as editor of two email newsletters, FierceVoIP and FierceOnlineVideo, in addition to managing copy-editing, layout, and web presence for the other two publications in Fierce's telecom group. Peter holds a B.A. in Journalism and English from the University of North Carolina at Chapel Hill, where he was a Morehead Scholar and editor of the public service journal, Insight Out.
I am a sucker for studies about the power of data and analytics to draw conclusions that can help us better understand the connections we form both online and offline, so I was immediately drawn to new research out of UNC about a new mathematical model for manipulating large data sets. The study’s lead author Peter J. Mucha, an associate...
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There's Never Been A Privacy Guarantee Online
0 Comment(s) | Posted May 19, 2010 by Pat Morrell
Patrick Morrell
Pat Morrell began his career in the marketing department of the DC-based Corporate Executive Board, leaving after a year to accept an invitation to work with the Barack Obama Campaign in Ohio. He returned to DC soon thereafter and joined the staff of Congressman Charlie Wilson (D-06). Pat graduated with a B.A. in Political Science from The University of the South where he was a member of the Order of the Gownsmen, Omicron Delta Kappa, and a Fellow with the Center for the Study of the Presidency in Washington, DC.
The Wall Street Journal's Jessica Vasellaro penned a comprehensive breakdown of Facebook's privacy-related trials and tribulations this morning ( Facebok Grapples With Privacy Issues ). Here are the main issues at stake. - Facebook is the largest social network on the web (approaching 500M users), and has recently unveiled several...
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A Monumental Week for Online Content
0 Comment(s) | Posted May 18, 2010 by Peter Wylie
Peter Wylie
Peter Wylie previously worked at FierceMarkets, a leader in B2B e-media which publishes a portfolio of email newsletters, websites, webinars, and live events focusing on the telecom, life sciences, healthcare, IT, and finance industries. He served as editor of two email newsletters, FierceVoIP and FierceOnlineVideo, in addition to managing copy-editing, layout, and web presence for the other two publications in Fierce's telecom group. Peter holds a B.A. in Journalism and English from the University of North Carolina at Chapel Hill, where he was a Morehead Scholar and editor of the public service journal, Insight Out.
This past week has seen some extremely interesting developments in the rapidly changing online content arena. First, on Thursday, The Washington Post announced it would begin curating articles from state political bloggers based on user voting and staff oversight. The bloggers will not be paid for their inclusion in the Post’s...
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Social Media For Recruitment
0 Comment(s) | Posted May 12, 2010 by Peter Wylie
Peter Wylie
Peter Wylie previously worked at FierceMarkets, a leader in B2B e-media which publishes a portfolio of email newsletters, websites, webinars, and live events focusing on the telecom, life sciences, healthcare, IT, and finance industries. He served as editor of two email newsletters, FierceVoIP and FierceOnlineVideo, in addition to managing copy-editing, layout, and web presence for the other two publications in Fierce's telecom group. Peter holds a B.A. in Journalism and English from the University of North Carolina at Chapel Hill, where he was a Morehead Scholar and editor of the public service journal, Insight Out.
Social media is increasingly being looked at as an effective source of recruitment and talent management. A recent article in TechCrunch outlined how one firm is using Facebook to promote open positions. While the strategy detailed is interesting, there are many more effective ways to use social media to attract top talent than simply...
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Business Applications in Social Media
0 Comment(s) | Posted May 12, 2010 by Pat Morrell
Patrick Morrell
Pat Morrell began his career in the marketing department of the DC-based Corporate Executive Board, leaving after a year to accept an invitation to work with the Barack Obama Campaign in Ohio. He returned to DC soon thereafter and joined the staff of Congressman Charlie Wilson (D-06). Pat graduated with a B.A. in Political Science from The University of the South where he was a member of the Order of the Gownsmen, Omicron Delta Kappa, and a Fellow with the Center for the Study of the Presidency in Washington, DC.
"But Facebook is designed for my nephew, not for my business." This is a common refrain among the CMOs and Heads of Digital Marketing who grasp the strategic benefits of social media for businesses, but are still wrapping their heads around implementation. Fortuantely, that common refrain is not entirely accurate. Facebook has long...
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The Semantic Web - Where the Links Mean Something
0 Comment(s) | Posted May 10, 2010 by Peter Wylie
Peter Wylie
Peter Wylie previously worked at FierceMarkets, a leader in B2B e-media which publishes a portfolio of email newsletters, websites, webinars, and live events focusing on the telecom, life sciences, healthcare, IT, and finance industries. He served as editor of two email newsletters, FierceVoIP and FierceOnlineVideo, in addition to managing copy-editing, layout, and web presence for the other two publications in Fierce's telecom group. Peter holds a B.A. in Journalism and English from the University of North Carolina at Chapel Hill, where he was a Morehead Scholar and editor of the public service journal, Insight Out.
Many of our potential customers come to use because they have become overwhelmed by the velocity at which information and digital technology are expanding and increasing. The amount of pages indexed by Google is now more than 1 trillion, and the content generated on social networks adds many billion more endpoints to the Web each day....
