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The Inevitable Backlash to Facebook's Semantic Web
0 Comment(s) | Posted Apr 28, 2010 by Pat Morrell
Patrick Morrell
Pat Morrell began his career in the marketing department of the DC-based Corporate Executive Board, leaving after a year to accept an invitation to work with the Barack Obama Campaign in Ohio. He returned to DC soon thereafter and joined the staff of Congressman Charlie Wilson (D-06). Pat graduated with a B.A. in Political Science from The University of the South where he was a member of the Order of the Gownsmen, Omicron Delta Kappa, and a Fellow with the Center for the Study of the Presidency in Washington, DC.
Last week, Facebook CEO Mark Zuckerberg unveiled innovations to the social network goliath that are intended to spur the evolution of a semantic web. The goal is simple: to make the web's default social, to ensure that (according to Zuckerberg) "People can have instantly social and personalized experiences everywhere they go." Logistically,...
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Social Media Search: Facebook Will Challenge Google
0 Comment(s) | Posted Apr 27, 2010 by Peter Wylie
Peter Wylie
Peter Wylie previously worked at FierceMarkets, a leader in B2B e-media which publishes a portfolio of email newsletters, websites, webinars, and live events focusing on the telecom, life sciences, healthcare, IT, and finance industries. He served as editor of two email newsletters, FierceVoIP and FierceOnlineVideo, in addition to managing copy-editing, layout, and web presence for the other two publications in Fierce's telecom group. Peter holds a B.A. in Journalism and English from the University of North Carolina at Chapel Hill, where he was a Morehead Scholar and editor of the public service journal, Insight Out.
In an interview last week I asked a potential candidate, "Who poses the biggest threat to Google’s search dominance?" He thought Apple had the best chance to disrupt Google, given its large cash reserves and equally impressive brand equity. With its recent push into the mobile space with the iPhone, iPad, and Quattro Wireless acquisition,...
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FINRA and Social Media
0 Comment(s) | Posted Apr 22, 2010 by Pat Morrell
Patrick Morrell
Pat Morrell began his career in the marketing department of the DC-based Corporate Executive Board, leaving after a year to accept an invitation to work with the Barack Obama Campaign in Ohio. He returned to DC soon thereafter and joined the staff of Congressman Charlie Wilson (D-06). Pat graduated with a B.A. in Political Science from The University of the South where he was a member of the Order of the Gownsmen, Omicron Delta Kappa, and a Fellow with the Center for the Study of the Presidency in Washington, DC.
Financial services companies account for a healthy percentage of our clientele at Three Ships Media. As such, we've quickly become authorities on SEC and FINRA regulatory statutes that govern what companies can and cannot publish across the social media strata, and how they must document those publications and behaviors. Nearly every...
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Social Networks Yield "Big Data"
2 Comment(s) | Posted Apr 21, 2010 by Peter Wylie
Peter Wylie
Peter Wylie previously worked at FierceMarkets, a leader in B2B e-media which publishes a portfolio of email newsletters, websites, webinars, and live events focusing on the telecom, life sciences, healthcare, IT, and finance industries. He served as editor of two email newsletters, FierceVoIP and FierceOnlineVideo, in addition to managing copy-editing, layout, and web presence for the other two publications in Fierce's telecom group. Peter holds a B.A. in Journalism and English from the University of North Carolina at Chapel Hill, where he was a Morehead Scholar and editor of the public service journal, Insight Out.
I read a fascinating blog post this morning that offers a glimpse at some progressive uses of the public data from social networks. The individuals and companies that seek to capture this information and analyze it for insights into behavior and offline social networks are a part of the Big Data movement, which is enabled by using high-powered...
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Social Media for Architecture Firms
Over the last few weeks, I have spoken with a number of architecture firms. After further exploration, I have found a great need for the use of social media in this industry. Architecture firms can use social media to improve in search, establish thought leadership, and enable potential clients to look into what the experience would be like...
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Three Ships Media Chairman Jeff Giesea in min's B2B magazine
Three Ships Media Chairman Jeff Giesea spoke about the importance of securing social media market share in this week’s edition of min’s b2b, a weekly business-to-business e-mail newsletter. Despite residual effects of the post-Web-bubble market plaguing many industries today, Giesea maintained that business-starters have hope –...
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Facebook Engagement = Word of Mouth Referrals = Better Marketing
2 Comment(s) | Posted Apr 15, 2010 by Pat Morrell
Patrick Morrell
Pat Morrell began his career in the marketing department of the DC-based Corporate Executive Board, leaving after a year to accept an invitation to work with the Barack Obama Campaign in Ohio. He returned to DC soon thereafter and joined the staff of Congressman Charlie Wilson (D-06). Pat graduated with a B.A. in Political Science from The University of the South where he was a member of the Order of the Gownsmen, Omicron Delta Kappa, and a Fellow with the Center for the Study of the Presidency in Washington, DC.
I came across three distinct articles this morning that combine to bolster the notion that a company is far better served allocating spend for social media marketing than for traditional forms of advertising and engagement. 1. Social Fans Are More Likely to Buy . eMarketer, March 16, 2010. This blog shares marketing data compiled...
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Social Media Marketing Gains Momentum As Twitter Reveals Advertising Model
0 Comment(s) | Posted Apr 13, 2010 by Peter Wylie
Peter Wylie
Peter Wylie previously worked at FierceMarkets, a leader in B2B e-media which publishes a portfolio of email newsletters, websites, webinars, and live events focusing on the telecom, life sciences, healthcare, IT, and finance industries. He served as editor of two email newsletters, FierceVoIP and FierceOnlineVideo, in addition to managing copy-editing, layout, and web presence for the other two publications in Fierce's telecom group. Peter holds a B.A. in Journalism and English from the University of North Carolina at Chapel Hill, where he was a Morehead Scholar and editor of the public service journal, Insight Out.
Twitter, the popular microblogging service that has experienced rapid growth over its four years of existence, has launched its first attempt at advertising in an attempt to monetize its significant traffic. Called “Sponsored Tweets,” Twitter’s monetization plan will feature messages from these companies at the top of search pages...
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iContact Founder Discusses Web 2.0 and Business
Ryan Allis, co-founder and CEO of the e-mail marketing company iContact, confirmed during his talk yesterday at the University of North Carolina that running his company has shown him one thing: Web 2.0 will play a crucial role in the future of business communication. Allis and his partner, Aaron Houghton, founded iContact in 2003, setting out...
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Social Media Logistics: YouTube Video Uploads
0 Comment(s) | Posted Apr 12, 2010 by Pat Morrell
Patrick Morrell
Pat Morrell began his career in the marketing department of the DC-based Corporate Executive Board, leaving after a year to accept an invitation to work with the Barack Obama Campaign in Ohio. He returned to DC soon thereafter and joined the staff of Congressman Charlie Wilson (D-06). Pat graduated with a B.A. in Political Science from The University of the South where he was a member of the Order of the Gownsmen, Omicron Delta Kappa, and a Fellow with the Center for the Study of the Presidency in Washington, DC.
It's been several weeks since we delved into the logistics of social media network management . As such, I thought we'd reignite the series with a quick "how to" on uploading videos to your YouTube channel. First things first: if you haven't already created a YouTube channel, you can set one up in a matter of minutes. Go to YouTube.com...
