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Social Innovations Will Increase Online Commerce
0 Comment(s) | Posted Mar 31, 2010 by Peter Wylie
Peter Wylie
Peter Wylie previously worked at FierceMarkets, a leader in B2B e-media which publishes a portfolio of email newsletters, websites, webinars, and live events focusing on the telecom, life sciences, healthcare, IT, and finance industries. He served as editor of two email newsletters, FierceVoIP and FierceOnlineVideo, in addition to managing copy-editing, layout, and web presence for the other two publications in Fierce's telecom group. Peter holds a B.A. in Journalism and English from the University of North Carolina at Chapel Hill, where he was a Morehead Scholar and editor of the public service journal, Insight Out.
An interesting study from a start-up that monitors the inventory levels of brick-and-mortar stores found that only 5 percent of purchases are made online currently. While some of the categories likely won’t transition much of their sales online, such as food and beverage or furniture, I think a significant portion of the 95 percent of...
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How to Convince Management That Social Media Outreach Will Be Valuable
1 Comment(s) | Posted Mar 30, 2010 by Peter Wylie
Peter Wylie
Peter Wylie previously worked at FierceMarkets, a leader in B2B e-media which publishes a portfolio of email newsletters, websites, webinars, and live events focusing on the telecom, life sciences, healthcare, IT, and finance industries. He served as editor of two email newsletters, FierceVoIP and FierceOnlineVideo, in addition to managing copy-editing, layout, and web presence for the other two publications in Fierce's telecom group. Peter holds a B.A. in Journalism and English from the University of North Carolina at Chapel Hill, where he was a Morehead Scholar and editor of the public service journal, Insight Out.
We talk to marketing professionals every day about the ways social media can impact their business results and drive awareness and sales for their companies. But we also hear that once these VPs of marketing or CMOs have been convinced about the viability of social media as an outreach tool, they often have trouble convincing upper management....
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Search Engines on TV?
Using TV ads to promote search engines certainly isn’t a new concept, but, as the stakes between Google and Microsoft’s Bing heat up, the practice has grown in prevalence. Here is a collection of fascinating TV commercials for search engines from 1998 (more here ): http://www.youtube.com/watch?v=qPEpGHya01c...
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The Case for Microblogging for Business
0 Comment(s) | Posted Mar 23, 2010 by Peter Wylie
Peter Wylie
Peter Wylie previously worked at FierceMarkets, a leader in B2B e-media which publishes a portfolio of email newsletters, websites, webinars, and live events focusing on the telecom, life sciences, healthcare, IT, and finance industries. He served as editor of two email newsletters, FierceVoIP and FierceOnlineVideo, in addition to managing copy-editing, layout, and web presence for the other two publications in Fierce's telecom group. Peter holds a B.A. in Journalism and English from the University of North Carolina at Chapel Hill, where he was a Morehead Scholar and editor of the public service journal, Insight Out.
So much has been made of the potential business uses of Twitter for marketing and advertising that the internal communication benefits of social sharing and messaging services often get overlooked. For instance, this week, Microsoft announced that it has been internally testing a feature called “OfficeTalk” for its Office business...
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Social Media Marketing Tools For Banks - But Are They Solutions?
0 Comment(s) | Posted Mar 22, 2010 by Pat Morrell
Patrick Morrell
Pat Morrell began his career in the marketing department of the DC-based Corporate Executive Board, leaving after a year to accept an invitation to work with the Barack Obama Campaign in Ohio. He returned to DC soon thereafter and joined the staff of Congressman Charlie Wilson (D-06). Pat graduated with a B.A. in Political Science from The University of the South where he was a member of the Order of the Gownsmen, Omicron Delta Kappa, and a Fellow with the Center for the Study of the Presidency in Washington, DC.
As an avid Mint.com user - and one who's on the precipice of taking the entirety of his personal banking activities "mobile" - I was intrigued when our CEO tossed me a 2 paragraph profile of Jwaala that he recently tore from a tech magazine. Jwaala is a high-touch vendor, working closely with banks and smaller financial institutions by providing...
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Social Media Resources for Nonprofits
Yesterday marked the unveiling of a new website for nonprofits called Jumo . Founded by Chris Hughes (a co-founder of Facebook and online director for the Obama Campaign), Jumo gives nonprofits a new medium for publicizing their work and seeking donations. Hughes contrasts his vision for Jumo with the current leading social media platform for...
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Data Drives the Transformation of Key Business Practices
0 Comment(s) | Posted Mar 16, 2010 by Peter Wylie
Peter Wylie
Peter Wylie previously worked at FierceMarkets, a leader in B2B e-media which publishes a portfolio of email newsletters, websites, webinars, and live events focusing on the telecom, life sciences, healthcare, IT, and finance industries. He served as editor of two email newsletters, FierceVoIP and FierceOnlineVideo, in addition to managing copy-editing, layout, and web presence for the other two publications in Fierce's telecom group. Peter holds a B.A. in Journalism and English from the University of North Carolina at Chapel Hill, where he was a Morehead Scholar and editor of the public service journal, Insight Out.
An interesting piece in TechCrunch yesterday highlighted the growing significance of data gathering and analysis, even for companies that have not traditionally relied on manipulating and analyzing data in their operations. The automation of so much of business—and marketing especially—as the Internet Age has progressed has caused...
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Three Ships Media Raises Seed Round
1 Comment(s) | Posted Mar 15, 2010 by Peter Wylie
Peter Wylie
Peter Wylie previously worked at FierceMarkets, a leader in B2B e-media which publishes a portfolio of email newsletters, websites, webinars, and live events focusing on the telecom, life sciences, healthcare, IT, and finance industries. He served as editor of two email newsletters, FierceVoIP and FierceOnlineVideo, in addition to managing copy-editing, layout, and web presence for the other two publications in Fierce's telecom group. Peter holds a B.A. in Journalism and English from the University of North Carolina at Chapel Hill, where he was a Morehead Scholar and editor of the public service journal, Insight Out.
Social marketing company Three Ships Media raised an undisclosed seed round from digital media entrepreneur Jeff Giesea. The company helps corporate marketers leverage social and emerging media to generate leads, promote their brands, and retain customers. It also conducts quantitative analysis on behalf of its clients. Three...
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A Guide to Selecting a Social Media Monitoring Solution
2 Comment(s) | Posted Mar 12, 2010 by Peter Wylie
Peter Wylie
Peter Wylie previously worked at FierceMarkets, a leader in B2B e-media which publishes a portfolio of email newsletters, websites, webinars, and live events focusing on the telecom, life sciences, healthcare, IT, and finance industries. He served as editor of two email newsletters, FierceVoIP and FierceOnlineVideo, in addition to managing copy-editing, layout, and web presence for the other two publications in Fierce's telecom group. Peter holds a B.A. in Journalism and English from the University of North Carolina at Chapel Hill, where he was a Morehead Scholar and editor of the public service journal, Insight Out.
The sheer amount of information created each day on social media channels is one of the primary reasons holding people back from interacting and beginning social media outreach. With dozens of platforms and millions of blogs and forums broadcasting conflicting opinions and perspectives, finding a clear direction and actionable insight from the sea...
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Turning Negatives into Positives in Social Media
2 Comment(s) | Posted Mar 10, 2010 by Peter Wylie
Peter Wylie
Peter Wylie previously worked at FierceMarkets, a leader in B2B e-media which publishes a portfolio of email newsletters, websites, webinars, and live events focusing on the telecom, life sciences, healthcare, IT, and finance industries. He served as editor of two email newsletters, FierceVoIP and FierceOnlineVideo, in addition to managing copy-editing, layout, and web presence for the other two publications in Fierce's telecom group. Peter holds a B.A. in Journalism and English from the University of North Carolina at Chapel Hill, where he was a Morehead Scholar and editor of the public service journal, Insight Out.
I had the chance to participate in an excellent panel yesterday entitled “Social Media and Your Business” in Durham, N.C. My fellow participants and I fielded questions about proper implementation of social media campaigns, best practices for employee usage, and advice on how to deal with negative sentiment online. The last...
