-
Why People Use Social Media
0 Comment(s) | Posted Feb 26, 2010 by Zach Clayton
Zach Clayton
Zach Clayton leads the direction of Three Ships Media and advises certain Three Ships Media clients on digital media strategy. He is deeply engaged in developing the quantitative metrics utilized to assess client performance. Zach also serves as Chairman of New Media Campaigns, a technology and online marketing company based in North Carolina which he co-founded in 2006. Previously, as President of New Media Campaigns, Zach guided the company from inception through the launch of Epicenter One, a proprietary software platform for online marketing. Today, the company serves over 200 clients in 20 different states and has released several software products, including a framework for the PHP software language and Recess, an intuitive content management platform. Previously, Zach created advertising campaigns and managed strategic communications for corporate and political clients, including Deutsche Bank, National Infrastructure Capital Group, EchoStar Communications, Blue Cross Blue Shield Association of America, NewsCorp, and Fred Smith for Governor. He has consulted on early stage venture projects for McKinsey & Company, Harvard University, and Consert Inc. Zach has written for The Hotline, authored two books, and appeared on CNN, MSNBC, and FOX News.
Frequently I’m asked, “So why do people actually use social media?” When I’m evangelizing the adoption of a social strategy to businesspeople, I usually dodge the question. “It doesn’t matter why your customers use social media,” I say. “What matters is that they spend increasing amounts of...
-
Social Media Delivers Customers for Less than Traditional Marketing
0 Comment(s) | Posted Feb 25, 2010 by Peter Wylie
Peter Wylie
Peter Wylie previously worked at FierceMarkets, a leader in B2B e-media which publishes a portfolio of email newsletters, websites, webinars, and live events focusing on the telecom, life sciences, healthcare, IT, and finance industries. He served as editor of two email newsletters, FierceVoIP and FierceOnlineVideo, in addition to managing copy-editing, layout, and web presence for the other two publications in Fierce's telecom group. Peter holds a B.A. in Journalism and English from the University of North Carolina at Chapel Hill, where he was a Morehead Scholar and editor of the public service journal, Insight Out.
Social media outreach by businesses is beginning to show true value, according to a recent HubSpot study on inbound marketing. The research also finds that business-to-business companies are seeing success in using social media, countering claims that social media may only be able to move the needle for consumer-facing companies. The study...
-
Social Media for Banking: The New "Old Fashioned Way"
0 Comment(s) | Posted Feb 24, 2010 by Pat Morrell
Patrick Morrell
Pat Morrell began his career in the marketing department of the DC-based Corporate Executive Board, leaving after a year to accept an invitation to work with the Barack Obama Campaign in Ohio. He returned to DC soon thereafter and joined the staff of Congressman Charlie Wilson (D-06). Pat graduated with a B.A. in Political Science from The University of the South where he was a member of the Order of the Gownsmen, Omicron Delta Kappa, and a Fellow with the Center for the Study of the Presidency in Washington, DC.
Yesterday I sat down with the President and CEO of one of North Carolina's largest banks. I had a two-fold agenda: 1) Discern his level of interest in social media marketing (again, we're a growing business...) 2) More acutely understand the perspective that he and his fellow bankers have regarding internet marketing Given the heavy...
-
Small Business Marketing Advice: Tips On Engaging Locally on Social Networks
0 Comment(s) | Posted Feb 22, 2010 by Peter Wylie
Peter Wylie
Peter Wylie previously worked at FierceMarkets, a leader in B2B e-media which publishes a portfolio of email newsletters, websites, webinars, and live events focusing on the telecom, life sciences, healthcare, IT, and finance industries. He served as editor of two email newsletters, FierceVoIP and FierceOnlineVideo, in addition to managing copy-editing, layout, and web presence for the other two publications in Fierce's telecom group. Peter holds a B.A. in Journalism and English from the University of North Carolina at Chapel Hill, where he was a Morehead Scholar and editor of the public service journal, Insight Out.
Much has been written about the effectiveness of social media outreach in national campaigns, such as Scott Brown’s victory over Martha Coakley in Massachusetts. But social media can also have an outsized impact on local policy proceedings and elections, as an interesting Huffington Post article today explained. The article...
-
Managing Bad Press: Tips for Responding to and Learning from Negative Comments and Reviews
2010 may bode as a year for mobile innovation and social platform consolidation, but one trend from across the “aughts” remains the same: business owners remain ‘on the fence’ about social media marketing. A legitimate fear continues as the underriding reason: that using two-way communication tools like blogs, Twitter and...
-
How Are You Reaching the 200 Million US Residents Online?
0 Comment(s) | Posted Feb 17, 2010 by Peter Wylie
Peter Wylie
Peter Wylie previously worked at FierceMarkets, a leader in B2B e-media which publishes a portfolio of email newsletters, websites, webinars, and live events focusing on the telecom, life sciences, healthcare, IT, and finance industries. He served as editor of two email newsletters, FierceVoIP and FierceOnlineVideo, in addition to managing copy-editing, layout, and web presence for the other two publications in Fierce's telecom group. Peter holds a B.A. in Journalism and English from the University of North Carolina at Chapel Hill, where he was a Morehead Scholar and editor of the public service journal, Insight Out.
New statistics released by Nielsen show just how ubiquitous Internet activity has become. This insight into user behavior demonstrates how crucial interacting online is for small businesses who want to attract more business. Users spent an average of 58 hours online in January, and visited an average of 2,621 Web pages while online,...
-
Unexpected: Potentially Irrelevant Innovation From Google
0 Comment(s) | Posted Feb 16, 2010 by Pat Morrell
Patrick Morrell
Pat Morrell began his career in the marketing department of the DC-based Corporate Executive Board, leaving after a year to accept an invitation to work with the Barack Obama Campaign in Ohio. He returned to DC soon thereafter and joined the staff of Congressman Charlie Wilson (D-06). Pat graduated with a B.A. in Political Science from The University of the South where he was a member of the Order of the Gownsmen, Omicron Delta Kappa, and a Fellow with the Center for the Study of the Presidency in Washington, DC.
Google's latest attempt to simplify AdWords for small business owners hinges on the appeal of color. A great post from Marketing Pilgrim's Frank Reed ( Google Gives SMB Market Something to Look Forward To ) explains a project Google is beta-testing in the Houston market. For $25/month Google will: 1) attach a "yellow flag" to all Adwords...
-
A Generational Gap: Google Buzz and Online Privacy
0 Comment(s) | Posted Feb 15, 2010 by Peter Wylie
Peter Wylie
Peter Wylie previously worked at FierceMarkets, a leader in B2B e-media which publishes a portfolio of email newsletters, websites, webinars, and live events focusing on the telecom, life sciences, healthcare, IT, and finance industries. He served as editor of two email newsletters, FierceVoIP and FierceOnlineVideo, in addition to managing copy-editing, layout, and web presence for the other two publications in Fierce's telecom group. Peter holds a B.A. in Journalism and English from the University of North Carolina at Chapel Hill, where he was a Morehead Scholar and editor of the public service journal, Insight Out.
Google is working out the kinks in its new social media offering, Google Buzz. The service’s most contentious feature—auto-following of Gmail contacts without user permission—has been replaced with an opt-in list of suggested people to follow. I had a conversation with a colleague this weekend about the auto-following...
-
Tempur-Pedic Gets Comfortable With Social Media
1 Comment(s) | Posted Feb 12, 2010 by Caroline Williams
Caroline Williams
Caroline Williams has spent the last three years focused on marketing and major donor outreach for both national and statewide clients across the country with Benedetti and Farris, LLC in Richmond, VA. At B&F, her client’s accounts included Friends of Bobby Jindal, Rudy Giuliani Presidential Committee, Schwarzenegger for Governor, and the Consumer Electronics Association. Caroline graduated with a B.A. in Political Science and Sociology from Randolph-Macon College where she was president of the student body.
Yesterday I was watching Power Lunch on CNBC and a segment came on highlighting Tempur-Pedic's new marketing campaign . The television ad tells the customer to go online and "ask someone you know" about how well they sleep, to "check out twitter", and to "try your friends on facebook" to learn more about their mattresses. This is a large...
-
Come aboard! We have 3 positions available...
As the latest addition to the Three Ships Media team, it's exciting for me to invite others to come aboard! In my time with the firm, I've gotten to know the team very well, and have already taken on a vast array of activities that range from research to writing to graphic design. I've learned quickly that Three Ships Media needs people who are:...
