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Important Emerging Media News This Week
0 Comment(s) | Posted Jan 29, 2010 by Pat Morrell
Patrick Morrell
Pat Morrell began his career in the marketing department of the DC-based Corporate Executive Board, leaving after a year to accept an invitation to work with the Barack Obama Campaign in Ohio. He returned to DC soon thereafter and joined the staff of Congressman Charlie Wilson (D-06). Pat graduated with a B.A. in Political Science from The University of the South where he was a member of the Order of the Gownsmen, Omicron Delta Kappa, and a Fellow with the Center for the Study of the Presidency in Washington, DC.
1) The Apple iTab. CEO Steve Jobs unveiled the device Wednesday and described it as "so much more intimate than a laptop and so much more capable than a smart phone." The Apple iTab represents the fusion of the laptop and the smartphone. It's similar both in look and functionality to the iPhone or iPod Touch, and the base model lists at...
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Social Media Sites Should Add These Business Features
0 Comment(s) | Posted Jan 29, 2010 by Peter Wylie
Peter Wylie
Peter Wylie previously worked at FierceMarkets, a leader in B2B e-media which publishes a portfolio of email newsletters, websites, webinars, and live events focusing on the telecom, life sciences, healthcare, IT, and finance industries. He served as editor of two email newsletters, FierceVoIP and FierceOnlineVideo, in addition to managing copy-editing, layout, and web presence for the other two publications in Fierce's telecom group. Peter holds a B.A. in Journalism and English from the University of North Carolina at Chapel Hill, where he was a Morehead Scholar and editor of the public service journal, Insight Out.
Executives from major social networks Facebook, Twitter, and LinkedIn held a session at the World Economic Forum in Davos, Swtizerland to discuss ways they can improve the sites’ use for business and humanitarian efforts. Though the sites draw tens of millions of users per month (more than 100 million in Facebook’s case), profitability...
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The Social Media Super Bowl
0 Comment(s) | Posted Jan 28, 2010 by Peter Wylie
Peter Wylie
Peter Wylie previously worked at FierceMarkets, a leader in B2B e-media which publishes a portfolio of email newsletters, websites, webinars, and live events focusing on the telecom, life sciences, healthcare, IT, and finance industries. He served as editor of two email newsletters, FierceVoIP and FierceOnlineVideo, in addition to managing copy-editing, layout, and web presence for the other two publications in Fierce's telecom group. Peter holds a B.A. in Journalism and English from the University of North Carolina at Chapel Hill, where he was a Morehead Scholar and editor of the public service journal, Insight Out.
The Super Bowl is going to kick off in 10 days, but another high-profile game is already under way in the social media space. Pepsi-Cola and Coca-Cola are both making big bets on the impact of social media on their advertising campaigns around the game, with Pepsi even going so far as to bypass traditional television ads for the game. ...
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State of The Twittersphere: How #SOTU Played On Twitter
2 Comment(s) | Posted Jan 27, 2010 by Zach Clayton
Zach Clayton
Zach Clayton leads the direction of Three Ships Media and advises certain Three Ships Media clients on digital media strategy. He is deeply engaged in developing the quantitative metrics utilized to assess client performance. Zach also serves as Chairman of New Media Campaigns, a technology and online marketing company based in North Carolina which he co-founded in 2006. Previously, as President of New Media Campaigns, Zach guided the company from inception through the launch of Epicenter One, a proprietary software platform for online marketing. Today, the company serves over 200 clients in 20 different states and has released several software products, including a framework for the PHP software language and Recess, an intuitive content management platform. Previously, Zach created advertising campaigns and managed strategic communications for corporate and political clients, including Deutsche Bank, National Infrastructure Capital Group, EchoStar Communications, Blue Cross Blue Shield Association of America, NewsCorp, and Fred Smith for Governor. He has consulted on early stage venture projects for McKinsey & Company, Harvard University, and Consert Inc. Zach has written for The Hotline, authored two books, and appeared on CNN, MSNBC, and FOX News.
On Wednesday night, the staff of the Emerging Media Research Council analyzed Twitter activity surrounding the State of the Union. Our headline conclusions are: Both Gov. Bob McDonnell and President Obama missed a major social media opportunity: calling on Americans to text or tweet money to Haiti. The majority of Twitter...
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Google Voice Now Mobile
0 Comment(s) | Posted Jan 27, 2010 by Pat Morrell
Patrick Morrell
Pat Morrell began his career in the marketing department of the DC-based Corporate Executive Board, leaving after a year to accept an invitation to work with the Barack Obama Campaign in Ohio. He returned to DC soon thereafter and joined the staff of Congressman Charlie Wilson (D-06). Pat graduated with a B.A. in Political Science from The University of the South where he was a member of the Order of the Gownsmen, Omicron Delta Kappa, and a Fellow with the Center for the Study of the Presidency in Washington, DC.
Yesterday I wrote a quick post on the potential benefits of Google Voice for today's small business owners. On top of being intuitive, free, and comprehensive - from voicemail transcription to call forwarding - it's a great tool for tracking the impact a small business social media marketing program has on inbound busniess leads. And now, it's...
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Social Media Impacts the State of the Union
0 Comment(s) | Posted Jan 27, 2010 by Peter Wylie
Peter Wylie
Peter Wylie previously worked at FierceMarkets, a leader in B2B e-media which publishes a portfolio of email newsletters, websites, webinars, and live events focusing on the telecom, life sciences, healthcare, IT, and finance industries. He served as editor of two email newsletters, FierceVoIP and FierceOnlineVideo, in addition to managing copy-editing, layout, and web presence for the other two publications in Fierce's telecom group. Peter holds a B.A. in Journalism and English from the University of North Carolina at Chapel Hill, where he was a Morehead Scholar and editor of the public service journal, Insight Out.
The State of the Union is going social, as YouTube is offering a social media avenue called CitizenTube for citizens to ask questions of President Barack Obama during the address. Users will be able to vote on their favorite questions, which Obama will answer next week in a live interview on the online video site. Other social networks...
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Google Voice: A Tracking Tool For Your Social Media Marketing Strategy
0 Comment(s) | Posted Jan 26, 2010 by Pat Morrell
Patrick Morrell
Pat Morrell began his career in the marketing department of the DC-based Corporate Executive Board, leaving after a year to accept an invitation to work with the Barack Obama Campaign in Ohio. He returned to DC soon thereafter and joined the staff of Congressman Charlie Wilson (D-06). Pat graduated with a B.A. in Political Science from The University of the South where he was a member of the Order of the Gownsmen, Omicron Delta Kappa, and a Fellow with the Center for the Study of the Presidency in Washington, DC.
A common refrain from small business owners: "How can I quantify the success of my social media marketing strategy?" What may soon become a common response: "Google Voice." The end result of Google's improvement on GrandCentral, an online phone/voicemail service it acquired in 2007 , Google Voice gives users the ability to either use an...
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Small Business Marketing Resources
0 Comment(s) | Posted Jan 26, 2010 by Peter Wylie
Peter Wylie
Peter Wylie previously worked at FierceMarkets, a leader in B2B e-media which publishes a portfolio of email newsletters, websites, webinars, and live events focusing on the telecom, life sciences, healthcare, IT, and finance industries. He served as editor of two email newsletters, FierceVoIP and FierceOnlineVideo, in addition to managing copy-editing, layout, and web presence for the other two publications in Fierce's telecom group. Peter holds a B.A. in Journalism and English from the University of North Carolina at Chapel Hill, where he was a Morehead Scholar and editor of the public service journal, Insight Out.
I’ve written before about useful small business marketing resources for owners who want to learn more about best practices online. I’ve come across some others in my research that I wanted to share. 1) Small Business Trends – The site has a collection of useful guides and posts on a range of relevant...
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Another Social Media Marketing Tool
0 Comment(s) | Posted Jan 25, 2010 by Pat Morrell
Patrick Morrell
Pat Morrell began his career in the marketing department of the DC-based Corporate Executive Board, leaving after a year to accept an invitation to work with the Barack Obama Campaign in Ohio. He returned to DC soon thereafter and joined the staff of Congressman Charlie Wilson (D-06). Pat graduated with a B.A. in Political Science from The University of the South where he was a member of the Order of the Gownsmen, Omicron Delta Kappa, and a Fellow with the Center for the Study of the Presidency in Washington, DC.
For those small business owners looking to get a little bit more from Twitter on the tracking and reputation management front, TweetBeep is attempting to position itself as one tool to consider. Similar to Google Alerts, TweetBeep is a service that monitors Twitter and tracks @mentions or RTs of your profile handle, as well links from your Web site...
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Interesting Emerging Media News
0 Comment(s) | Posted Jan 25, 2010 by Peter Wylie
Peter Wylie
Peter Wylie previously worked at FierceMarkets, a leader in B2B e-media which publishes a portfolio of email newsletters, websites, webinars, and live events focusing on the telecom, life sciences, healthcare, IT, and finance industries. He served as editor of two email newsletters, FierceVoIP and FierceOnlineVideo, in addition to managing copy-editing, layout, and web presence for the other two publications in Fierce's telecom group. Peter holds a B.A. in Journalism and English from the University of North Carolina at Chapel Hill, where he was a Morehead Scholar and editor of the public service journal, Insight Out.
1) Premium Video Breaks Out – Hulu, the online video joint venture between NBC Universal, Disney and News. Corp., charted 924 million videos viewed in December 2009. It is on pace to become only the second site to serve 1 billion video views in a single month. The company is also far ahead of plan...
