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Five Emerging Media Trends For The Next Five Years
5 Comment(s) | Posted Dec 30, 2009 by Zach Clayton
Zach Clayton
Zach Clayton leads the direction of Three Ships Media and advises certain Three Ships Media clients on digital media strategy. He is deeply engaged in developing the quantitative metrics utilized to assess client performance. Zach also serves as Chairman of New Media Campaigns, a technology and online marketing company based in North Carolina which he co-founded in 2006. Previously, as President of New Media Campaigns, Zach guided the company from inception through the launch of Epicenter One, a proprietary software platform for online marketing. Today, the company serves over 200 clients in 20 different states and has released several software products, including a framework for the PHP software language and Recess, an intuitive content management platform. Previously, Zach created advertising campaigns and managed strategic communications for corporate and political clients, including Deutsche Bank, National Infrastructure Capital Group, EchoStar Communications, Blue Cross Blue Shield Association of America, NewsCorp, and Fred Smith for Governor. He has consulted on early stage venture projects for McKinsey & Company, Harvard University, and Consert Inc. Zach has written for The Hotline, authored two books, and appeared on CNN, MSNBC, and FOX News.
The media landscape has changed more in the last 5 years than the previous 50. Think back over what’s happened in just the second half of this decade. At the beginning of 2004, Google was a privately owned company. At the close of 2009, it is worth almost $200 billion. Facebook, started in 2004, exploded from a geeky Harvard Web...
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Small Businesses Could Get Help From Banks, Lawmakers
0 Comment(s) | Posted Dec 29, 2009 by Peter Wylie
Peter Wylie
Peter Wylie previously worked at FierceMarkets, a leader in B2B e-media which publishes a portfolio of email newsletters, websites, webinars, and live events focusing on the telecom, life sciences, healthcare, IT, and finance industries. He served as editor of two email newsletters, FierceVoIP and FierceOnlineVideo, in addition to managing copy-editing, layout, and web presence for the other two publications in Fierce's telecom group. Peter holds a B.A. in Journalism and English from the University of North Carolina at Chapel Hill, where he was a Morehead Scholar and editor of the public service journal, Insight Out.
Lawmakers have advanced new legislation to extend additional credit resources to small businesses in 2010, and major banks are reporting plans to increase the amount of small business loans they make in 2010, as well. Fox Small Business Center said major US banks plan to increase their outlays to small businesses in 2010 after a tight credit...
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Small Business Owners More Optimisitc About 2010
0 Comment(s) | Posted Dec 28, 2009 by Peter Wylie
Peter Wylie
Peter Wylie previously worked at FierceMarkets, a leader in B2B e-media which publishes a portfolio of email newsletters, websites, webinars, and live events focusing on the telecom, life sciences, healthcare, IT, and finance industries. He served as editor of two email newsletters, FierceVoIP and FierceOnlineVideo, in addition to managing copy-editing, layout, and web presence for the other two publications in Fierce's telecom group. Peter holds a B.A. in Journalism and English from the University of North Carolina at Chapel Hill, where he was a Morehead Scholar and editor of the public service journal, Insight Out.
Small businesses are becoming slightly more optimistic about their prospects in 2010, according to the Discovery Financial Services Small Business Watch. The number of small business owners who thought their business prospects would improve in the next six months increased for the first time since August. But despite the increase in...
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So Long Super Bowl - Hello Social Media
0 Comment(s) | Posted Dec 23, 2009 by Pat Morrell
Patrick Morrell
Pat Morrell began his career in the marketing department of the DC-based Corporate Executive Board, leaving after a year to accept an invitation to work with the Barack Obama Campaign in Ohio. He returned to DC soon thereafter and joined the staff of Congressman Charlie Wilson (D-06). Pat graduated with a B.A. in Political Science from The University of the South where he was a member of the Order of the Gownsmen, Omicron Delta Kappa, and a Fellow with the Center for the Study of the Presidency in Washington, DC.
Gone are the days when Pepsi quenched its advertising thirst with TV spots featuring the likes of Ray Charles , Cindy Crawford , and Britney Spears . Now, PepsiCo's forward-thinking CEO Indra Nooyi seems instead comfortable greenlighting a marketing campaign that effectively says, "So long Super Bowl commercial – hello...
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New Small Business Loans Could Fuel Growth in 2010
0 Comment(s) | Posted Dec 23, 2009 by Peter Wylie
Peter Wylie
Peter Wylie previously worked at FierceMarkets, a leader in B2B e-media which publishes a portfolio of email newsletters, websites, webinars, and live events focusing on the telecom, life sciences, healthcare, IT, and finance industries. He served as editor of two email newsletters, FierceVoIP and FierceOnlineVideo, in addition to managing copy-editing, layout, and web presence for the other two publications in Fierce's telecom group. Peter holds a B.A. in Journalism and English from the University of North Carolina at Chapel Hill, where he was a Morehead Scholar and editor of the public service journal, Insight Out.
An appropriations bill signed over the weekend will give some small business owners a needed holiday present. The U.S. Small Business Administration received an additional $125 million to extend special small business loan provisions that had expired in November. New small business loan approvals at favorable rates could be dispensed as early...
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Three Small Business Marketing Resources
0 Comment(s) | Posted Dec 22, 2009 by Peter Wylie
Peter Wylie
Peter Wylie previously worked at FierceMarkets, a leader in B2B e-media which publishes a portfolio of email newsletters, websites, webinars, and live events focusing on the telecom, life sciences, healthcare, IT, and finance industries. He served as editor of two email newsletters, FierceVoIP and FierceOnlineVideo, in addition to managing copy-editing, layout, and web presence for the other two publications in Fierce's telecom group. Peter holds a B.A. in Journalism and English from the University of North Carolina at Chapel Hill, where he was a Morehead Scholar and editor of the public service journal, Insight Out.
More than ever, small business owners are facing an uphill battle in making their businesses sustainable, as the recession increases failures and credit conditions remain tight. Here are some sites that offer actionable information for small businesses seeking advice to grow in 2010. 1) Emergent Research – This...
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Auto Breakdown, Social Media Breakthrough
0 Comment(s) | Posted Dec 21, 2009 by Pat Morrell
Patrick Morrell
Pat Morrell began his career in the marketing department of the DC-based Corporate Executive Board, leaving after a year to accept an invitation to work with the Barack Obama Campaign in Ohio. He returned to DC soon thereafter and joined the staff of Congressman Charlie Wilson (D-06). Pat graduated with a B.A. in Political Science from The University of the South where he was a member of the Order of the Gownsmen, Omicron Delta Kappa, and a Fellow with the Center for the Study of the Presidency in Washington, DC.
With every tragedy comes a lesson. Mine and my Dad's came in the form of a shot radiator and a busted transmission. This past weekend the Morrell min-van - a time-tested standby of family roadtrips and beach vacations - finally kicked the bucket. En route home from the Farmer's Market with Christmas tree on-rack, smoke suddenly poured out...
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Eurostar's Social Media Crisis Response
0 Comment(s) | Posted Dec 21, 2009 by Peter Wylie
Peter Wylie
Peter Wylie previously worked at FierceMarkets, a leader in B2B e-media which publishes a portfolio of email newsletters, websites, webinars, and live events focusing on the telecom, life sciences, healthcare, IT, and finance industries. He served as editor of two email newsletters, FierceVoIP and FierceOnlineVideo, in addition to managing copy-editing, layout, and web presence for the other two publications in Fierce's telecom group. Peter holds a B.A. in Journalism and English from the University of North Carolina at Chapel Hill, where he was a Morehead Scholar and editor of the public service journal, Insight Out.
Over the weekend, the European train system Eurostar suffered severe delays that caused more than 50,000 passengers to be delayed or stranded. The crisis also affected the rail line’s budding social media presence, and offers a great learning opportunity for businesses considering deploying social media outreach. We Are Social, a European...
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Friday FaceOff: Don't Overlook The Facebook Gold Standard
0 Comment(s) | Posted Dec 18, 2009 by Pat Morrell
Patrick Morrell
Pat Morrell began his career in the marketing department of the DC-based Corporate Executive Board, leaving after a year to accept an invitation to work with the Barack Obama Campaign in Ohio. He returned to DC soon thereafter and joined the staff of Congressman Charlie Wilson (D-06). Pat graduated with a B.A. in Political Science from The University of the South where he was a member of the Order of the Gownsmen, Omicron Delta Kappa, and a Fellow with the Center for the Study of the Presidency in Washington, DC.
Earlier this morning, Pete Wylie explored the benefits of blogging to a small business marketing strategy . Many of those benefits - such as direct real-time customer engagement and idea-sharing – are common to Facebook’s value proposition as well. But Facebook also offers a unique set of tools and free product offerings that can be...
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Friday FaceOff: Small Business Marketing Resource, Blogging
0 Comment(s) | Posted Dec 18, 2009 by Peter Wylie
Peter Wylie
Peter Wylie previously worked at FierceMarkets, a leader in B2B e-media which publishes a portfolio of email newsletters, websites, webinars, and live events focusing on the telecom, life sciences, healthcare, IT, and finance industries. He served as editor of two email newsletters, FierceVoIP and FierceOnlineVideo, in addition to managing copy-editing, layout, and web presence for the other two publications in Fierce's telecom group. Peter holds a B.A. in Journalism and English from the University of North Carolina at Chapel Hill, where he was a Morehead Scholar and editor of the public service journal, Insight Out.
As we help clients enter the new world of emerging media practice, there are often significant questions about the specific benefits and potential liabilities of the various platforms we use to spread a client’s content. Blogging is the cornerstone for building an engaged audience for our clients, making it a great place to start the...
