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The Web's No Good For The Traveling Salesman
You open your front door only to be greeted by a young man in a three-piece business suit, holding a box of pots and pans by his side, wearing a huge smile on his face. I think most people have experienced this situation at least once. Typically, I kindly excuse myself from this sort of sales pitch, but occasionally I feel sympathetic...
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An Idea For Small Businesses Reluctant To Do Social Networking
0 Comment(s) | Posted Oct 30, 2009 by Peter Wylie
Peter Wylie
Peter Wylie previously worked at FierceMarkets, a leader in B2B e-media which publishes a portfolio of email newsletters, websites, webinars, and live events focusing on the telecom, life sciences, healthcare, IT, and finance industries. He served as editor of two email newsletters, FierceVoIP and FierceOnlineVideo, in addition to managing copy-editing, layout, and web presence for the other two publications in Fierce's telecom group. Peter holds a B.A. in Journalism and English from the University of North Carolina at Chapel Hill, where he was a Morehead Scholar and editor of the public service journal, Insight Out.
Small businesses are waiting to get involved with social networking, according to a Citibank/GfK Roper survey of 500 executives. However, seventy-six percent of the executives surveyed reported that social media so far had ot been helpful in accomplishing business initiatives, such as lead generation. The small business owners I’ve...
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Internet Domain Names Now Available In Non-Latin Languages
0 Comment(s) | Posted Oct 30, 2009 by Peter Wylie
Peter Wylie
Peter Wylie previously worked at FierceMarkets, a leader in B2B e-media which publishes a portfolio of email newsletters, websites, webinars, and live events focusing on the telecom, life sciences, healthcare, IT, and finance industries. He served as editor of two email newsletters, FierceVoIP and FierceOnlineVideo, in addition to managing copy-editing, layout, and web presence for the other two publications in Fierce's telecom group. Peter holds a B.A. in Journalism and English from the University of North Carolina at Chapel Hill, where he was a Morehead Scholar and editor of the public service journal, Insight Out.
Top-level Internet domain names (web site addresses) will be able to be written in non-Latin languages for the first time, due to upcoming changes in registration policy made by The Internet Corporation for Assignment of Names and Numbers (ICANN). Companies and government organizations seeking the new addresses, called Internationalized Domain Names...
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Wendy's Real Time: It's No 99Cent Value Menu
1 Comment(s) | Posted Oct 29, 2009 by Pat Morrell
Patrick Morrell
Pat Morrell began his career in the marketing department of the DC-based Corporate Executive Board, leaving after a year to accept an invitation to work with the Barack Obama Campaign in Ohio. He returned to DC soon thereafter and joined the staff of Congressman Charlie Wilson (D-06). Pat graduated with a B.A. in Political Science from The University of the South where he was a member of the Order of the Gownsmen, Omicron Delta Kappa, and a Fellow with the Center for the Study of the Presidency in Washington, DC.
Full disclosure: I am a Wendy’s fan. Grew up on Frosties. Will go past exit after highway exit until I see red pigtails on a billboard. I once made a donation to the Dave Thomas charity . So, it’s with a heavy heart that I say this: Wendy’s Real Time page is really annoying. The effort is definitely...
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Online Video Views Getting Gamed
0 Comment(s) | Posted Oct 29, 2009 by Peter Wylie
Peter Wylie
Peter Wylie previously worked at FierceMarkets, a leader in B2B e-media which publishes a portfolio of email newsletters, websites, webinars, and live events focusing on the telecom, life sciences, healthcare, IT, and finance industries. He served as editor of two email newsletters, FierceVoIP and FierceOnlineVideo, in addition to managing copy-editing, layout, and web presence for the other two publications in Fierce's telecom group. Peter holds a B.A. in Journalism and English from the University of North Carolina at Chapel Hill, where he was a Morehead Scholar and editor of the public service journal, Insight Out.
ComScore reports that in August, U.S. audiences viewed 25.3 billion online videos. But Jim Louderbeck, CEO of original online video production house Revision 3, says online video viewing statistics are being gamed. In an editorial today in Silicon Alley Insider, Louderbeck says most video sites count any “video start” as a view, even...
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What Happens In Vegas, Stays On Twitter
0 Comment(s) | Posted Oct 29, 2009 by Pat Morrell
Patrick Morrell
Pat Morrell began his career in the marketing department of the DC-based Corporate Executive Board, leaving after a year to accept an invitation to work with the Barack Obama Campaign in Ohio. He returned to DC soon thereafter and joined the staff of Congressman Charlie Wilson (D-06). Pat graduated with a B.A. in Political Science from The University of the South where he was a member of the Order of the Gownsmen, Omicron Delta Kappa, and a Fellow with the Center for the Study of the Presidency in Washington, DC.
The MGM Grand is rolling the dice on Twitter’s marketing advantage. Laurie Sullivan at Media Post News reports that the Las Vegas casino is launching a 30-day Twitter campaign to curb the 25%+ year-over-year drop in room reservation rates. The “ Get Rewarded for Your Sins” campaign asks participants to tweet a...
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Emerging Media Needs More Explorers, Fewer Experts
2 Comment(s) | Posted Oct 28, 2009 by Peter Wylie
Peter Wylie
Peter Wylie previously worked at FierceMarkets, a leader in B2B e-media which publishes a portfolio of email newsletters, websites, webinars, and live events focusing on the telecom, life sciences, healthcare, IT, and finance industries. He served as editor of two email newsletters, FierceVoIP and FierceOnlineVideo, in addition to managing copy-editing, layout, and web presence for the other two publications in Fierce's telecom group. Peter holds a B.A. in Journalism and English from the University of North Carolina at Chapel Hill, where he was a Morehead Scholar and editor of the public service journal, Insight Out.
I was catching up on reading my favorite opinion writers last night when I came across David Brooks’ Monday column, “The Fatal Conceit.” One of the most compelling statements in the piece , which is largely focused on executive compensation, has great relevance to the evolving world of emerging media practice. “Every great...
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Pandora's New Station: Social Media
0 Comment(s) | Posted Oct 28, 2009 by Pat Morrell
Patrick Morrell
Pat Morrell began his career in the marketing department of the DC-based Corporate Executive Board, leaving after a year to accept an invitation to work with the Barack Obama Campaign in Ohio. He returned to DC soon thereafter and joined the staff of Congressman Charlie Wilson (D-06). Pat graduated with a B.A. in Political Science from The University of the South where he was a member of the Order of the Gownsmen, Omicron Delta Kappa, and a Fellow with the Center for the Study of the Presidency in Washington, DC.
The music genome project has evolved again. TechCrunch reported this morning that Pandora has incorporated social media-based music-sharing capability directly into its user toolbar. Pandora is ready to make a splash in the social Web, as it's utilizing social features such as the Twitter API, Facebook Connect, a simple email share, and a...
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Banner Ads Turn 15, No One Celebrates
0 Comment(s) | Posted Oct 27, 2009 by Peter Wylie
Peter Wylie
Peter Wylie previously worked at FierceMarkets, a leader in B2B e-media which publishes a portfolio of email newsletters, websites, webinars, and live events focusing on the telecom, life sciences, healthcare, IT, and finance industries. He served as editor of two email newsletters, FierceVoIP and FierceOnlineVideo, in addition to managing copy-editing, layout, and web presence for the other two publications in Fierce's telecom group. Peter holds a B.A. in Journalism and English from the University of North Carolina at Chapel Hill, where he was a Morehead Scholar and editor of the public service journal, Insight Out.
Nicolas Carlson over at Silicon Alley Insider has a great post about why the 15 th anniversary of the banner advertisement should also mark its death knell. He quotes a comScore stat indicating that 8 percent of Internet users account for 85 percent of the click-throughs on these advertisements, and that this group of heavy clickers is on average...
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Guitar Hero Facebook Fan Page Delivers Results
0 Comment(s) | Posted Oct 27, 2009 by Peter Wylie
Peter Wylie
Peter Wylie previously worked at FierceMarkets, a leader in B2B e-media which publishes a portfolio of email newsletters, websites, webinars, and live events focusing on the telecom, life sciences, healthcare, IT, and finance industries. He served as editor of two email newsletters, FierceVoIP and FierceOnlineVideo, in addition to managing copy-editing, layout, and web presence for the other two publications in Fierce's telecom group. Peter holds a B.A. in Journalism and English from the University of North Carolina at Chapel Hill, where he was a Morehead Scholar and editor of the public service journal, Insight Out.
Guitar Hero has become the first game to amass 1 million Facebook fans, according to Inside Facebook . I’m impressed with the efforts Activision, the game’s producer, has made in building a community around the game online. The Fan Page on Facebook is a perfect example of how to engage both passionate fans and casual users with...
