It looks like HubSpot’s content marketing is about to get even better. TechCrunch reports: Dan Lyons, the editor-in-chief at tech blog ReadWrite, is leaving for a position at marketing software company Hubspot. . . . He was previously technology editor at Newsweek and also worked at Forbes, though he’s probably best known as the author [...]

There Is No Online Or Offline

by Zach Clayton on February 19, 2013

In the last three days I have met with three very different CEOs of three very different companies. One, an industry leader in vertical media; another, a multi-billion retailer; the last, a major national insurer. At a minimum, each of these companies spends millions on information technology and millions on marketing. Flying back from California, [...]

SoLoMo…Uh-Oh

by Emma Battle on January 21, 2013

Have you ever had a SoLoMo experience where your mobile phone let you down?  I had one this morning. It was raining and I needed to go to the post office. I don’t know Raleigh very well, so I consulted my iPhone for the quickest walking route there.  I searched “post office” from one of [...]

Emma Battle Joins Three Ships Media as President

by Three Ships Team on January 18, 2013

FOR IMMEDIATE RELEASE.   RALEIGH, NC — Three Ships Media today announced that Emma Battle has been named President of the Raleigh-based digital marketing company. Battle, a Harvard MBA, brings extensive marketing experience including more than 10 years’ experience in digital marketing.  She is a veteran of successful Research Triangle Park technology start-ups Red Hat [...]

Local Search And Other Big Shifts

by Zach Clayton on January 14, 2013

Three things we are paying attention to at Three Ships Media… The Search-Driven Web Local search is where the action is.  My WAG for companies with 20+ locations: 50% of the top 100 organic search terms have a location modifier. Overall, traffic from web search, even for the most boring businesses, continues to grow at [...]