On May 10th, Microsoft announced that it would be adding a few new features to its Bing search engine, fundamentally changing the look and feel of the SERP (search engine results page). The new SERP will have a three column layout incorporating a social experience. The far left will remain somewhat intact, leveraging both paid [...]
If your keywords have a quality score of below 7, your cost per acquisition (CPA) could be suffering as a result. It is common knowledge that bad quality scores can impact your click costs, but by how much? And how does that cost affect your bottom line? A recent study by Three Ships Media [...]
It’s local. It’s hyper-local. It’s hyper-focused. Call it what you will, but there’s no denying the recent explosion in location based marketing. As digital media provides create a wealth of adverting options, there’s no excuse for not executing this tactic. Given the blurred line of social media, local advertising and mobile ad units (commonly referred [...]
The SES conference in NY last week was a smorgasbord of information. A few takeaways: Keynote speaker Avinash Kaushik kicked off the event with a rousing dissertation on the beauties of Big Data. He made a good point: average conversion across the top 50 websites is about 2.5%. Most optimization efforts are focused on that 2.5%. [...]
